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Shame From the Past: Talking Urinal Cakes

My pal Paul Jahn, Local Search Geek Extraordinaire — and the Minneapolis Star-Tribune — have revealed that talking urinal cakes were placed locally to discourage drunk-driving on a very drunk weekend in the Cities (St. Pat’s and the WCHA Frozen Five will do that).

True fact: I have purchased bathroom advertising in my past, including, ahem, [...]

March 18th, 2007 | Category: advertising, dumb techniques, local search, marketing, meta-post, nostalgia, paul jahn is funk king of minneapolis | 3 comments

Search & Real Estate Online: Ugh

I’m preparing to sell my house. Everyone knows that the Interweb is playing a big role in that process these days.

But if you look closely, realty companies are clearly using the Web for brand presence, rather than search presence (save for PPC).

I did some SEO/SEM for a Major Real Estate Company(tm) about, eh, 2-3 [...]

March 18th, 2007 | Category: PPC, SEM, SEO, conversion tracking, databases, dumb techniques, dynamic urls, lead generation, local search, marketing | Comments are closed

Six Stupid Domain Tricks

Here are six odd domain strategies I would like to advise all builders of Web marketing plans to avoid:

I will buy 75 domains and build sites on all of them so I can dominate the first 7 pages of Google/Yahoo/MSN/my mom’s bookmark list.
I bought 75 domains, and I am using 74 of them to frame-in [...]

March 16th, 2007 | Category: content strategy, domains, dumb techniques, marketing | Comments are closed

Spring Break: Comment Spam Gone Wild!

In honor of Spring Break, we remind you why spam filters and comment moderation are blogger tools to cherish:

Hello !
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buycialis http://buy-cialisss.blogspot.com
cheaptramado http://cheaptramadol3.blogspot.com
airline http://airlinetickets3.blogspot.com
cialis http://buycialis-px7.blogspot.com
tramadol http://buytramadol07.blogspot.com
creditcardonline http://credit3card3online3.blogspot.com
autoinsuranceonline http://auto3insurance1online3.blogspot.com
loans http://payday209loans.blogspot.com
I believe you will have a lot of exciting times ahead in your future with the web!
airline tickets http://airlinetickets379.blogspot.com
valium http://valium-btr80.blogspot.com
adipex http://adipex-pex.blogspot.com
fast cash http://fast-cash-good.blogspot.com
credit loans http://credit-loans2007.blogspot.com
cash advance loan [...]

March 14th, 2007 | Category: blogging, comment spam, dumb techniques, link building, link-bait, nofollow | Comments are closed

Duplicate Content & Local Search

I have a theory on duplicate content and local search that is insane, but seems to be true.

Based on trends I have seen in individual client sites at the day job, where in many cases they are carrying ‘duplicate content’ or ‘canned content,’ surrounded by custom content, design, and geolocator text, duplicate content can actually [...]

March 13th, 2007 | Category: RSS, SEO, analytics, content strategy, day job, local search, search results | Comments are closed

Death to ‘Search Results’ in Search Results

Oh, at last:

Google has added a line to Webmaster Guidelines to ask that Webmasters use a robots.txt file to disallow the indexation of search results pages:

Use robots.txt to prevent crawling of search results pages or other auto-generated pages that don’t add much value for users coming from search engines.

I really hope they programmatically find a [...]

March 12th, 2007 | Category: SEO, cats, robots.txt, search results | Comments are closed

Seize Analytics!

I spent part of today talking marketing analytics. As I consider the conversation, and analytics as a ’subset’ of the whole online marketing skillset, I think the time has come:

Seize analytics.

In the late 1990s, marketers realized that this Interweb thing might really be worth some energy, and seized control of web sites from corporate IT [...]

March 12th, 2007 | Category: nostalgia | Comments are closed

Updating Local Data for Search

During a presentation to members of the marketing team at work yesterday, one question kept coming out from account managers and marketers about creating Google Local/Yahoo Local/Live Local listings, and correcting them when they’re pulling from bad data:

Why aren’t we doing this FOR clients?

In some ways, some of the elements of setting up for local [...]

March 7th, 2007 | Category: web 2.0 | Comments are closed

Nostalgia: Web 2.0 is the Old Web

Every so often, I get nostalgic for Days Of Olde(tm) and the early days of the Web. Those magical days when the Web was all Webrings (invariably of people’s D-n-D characters), lists of CDs, and pictures of people’s cats. On GeoCities.

Then I consider several things:

In 1996, I wanted to move from Chicago to Minneapolis. I [...]

March 5th, 2007 | Category: SEO, blogging, cats, link building, nostalgia, social media, web 2.0 | 2 comments

NoFollow Tags

What with recent hullabaloo about nofollow links following some comments from Google’s Adam Lasnik, I was thinking about how often nofollow isn’t used but should be.

Everyone always talks about the tag in the sense of paid links versus editorial links that Google should count as ‘votes.’ But its when you start talking with a loaded [...]

March 4th, 2007 | Category: SEO, blogging, nofollow, social media | Comments are closed
 
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