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NoFollow Tags
By Julie | March 4, 2007
What with recent hullabaloo about nofollow links following some comments from Google’s Adam Lasnik, I was thinking about how often nofollow isn’t used but should be.
Everyone always talks about the tag in the sense of paid links versus editorial links that Google should count as ‘votes.’ But its when you start talking with a loaded term like votes that I start thinking about political bloggers and how so very few of them know the magic of nofollow.
Blogging is a neat tool. When you use a service like WordPress or Blogger, no technical acumen is needed. It allows anyone to become a political wonk, even if they get no readers. But the very things that create controversy among well-read political blogs — such as Ann Coulter using an inflammatory f-word to describe John Edwards last week — end up creating linking popularity for the very acts/speech/writings the bloggers are decrying.
Links throughout social media, even when intended to be anti-the-site-linked, seem to have the same impact. It’s kind of like a gaper’s block staring at the multi-car crash.
On the bottom line, it just validates the known fact that people outside of SEO circles tend to be unaware of how, exactly, any given result ends up on their SERPs.
Topics: SEO, blogging, nofollow, social media |
