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Duplicate Content & Local Search
By Julie | March 13, 2007
I have a theory on duplicate content and local search that is insane, but seems to be true.
Based on trends I have seen in individual client sites at the day job, where in many cases they are carrying ‘duplicate content’ or ‘canned content,’ surrounded by custom content, design, and geolocator text, duplicate content can actually perform very well in search engines.
This content is not displayed via something designed for duplication/syndication like RSS. It is clearly duplicate.
The insane-but-possibly-true part is that I see this content performing decently on new domains, right from the indexing gate. You know, the sucking-sand period of any given web site’s launch.
No, I can’t show you the stats reports. But I see this repeatedly: Take some terms found in the duplicate content. Add a juicy geo term. Boom. There’s the new site performing well in a SERP.
I may go play with this on a new domain that’s not client-controlled, where I can show the data… hm.
Topics: RSS, SEO, analytics, content strategy, day job, local search, search results |
