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Six Stupid Domain Tricks
By Julie | March 16, 2007
Here are six odd domain strategies I would like to advise all builders of Web marketing plans to avoid:
- I will buy 75 domains and build sites on all of them so I can dominate the first 7 pages of Google/Yahoo/MSN/my mom’s bookmark list.
- I bought 75 domains, and I am using 74 of them to frame-in the site built on the 75th.
- I will buy 75 domains and I will point 74 of them at the 75th using a 302 redirect.
- I will have you build a site on one domain, and then I will steal content and copy from it and try to set it up on at least two of the other domains as independent sites. These sites will be on a different kind of server, one that doesn’t run the same scripts, even if they were installed. Which they aren’t. So it breaks.
- I will register multiple domains through different registrars and forget where each domain is and have issues controlling them.
- I will forget to renew my domain so my site will be down two months, then I will be surprised when the results suck once the domain is back up.
Every single one of these has been tried or suggested by people I’ve encountered lately. I am not making any of these up.
Domain strategy is important. It is no place for amateurs.
Topics: content strategy, domains, dumb techniques, marketing |
