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E-mail Subject Lines: Who Converts on This Stuff, Anyway?

By Julie | April 11, 2007

Sometimes, I like to go into webmail, which doesn’t have a spam filter, prior to doing a POP download. The subject lines that are coming through are increasingly surreal, like things we would have written in Very Serious Navelgazing Poetry back in college.

Here are some doozies from today’s batch. Note that none of them will actually make it through my (extremely awesome custom-built) spam-filter when I download them at home:

I understand that male enhancement e-mails have been known to work — thus why people keep sending them — but I am baffled by the thought that these could possibly (a) make it through spam filters, and (b) work on real humans to create revenue. Is it possible that someone on the highway driving by me has converted on an e-mail like these? Or someone using the public restroom I will be using later?

The mind, it boggles.

Topics: conversion tracking, dumb techniques, e-mail, lead generation, spam |

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