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Webmaster Tools: Too Much Information?

I am endlessly fascinated by some of the reports in Google’s Webmaster Tools, but wonder if they don’t provide too much information for the average user.

For instance, apparently this site ranks for the search phrase ‘adjectives for hate’ right now. Checking in Keyword Discovery, I find they have a record for the query “adjective for [...]

Relax. Don't Worry. Let the SEO Be.

.!.

The author of the Complete Joy of Homebrewing has a theme throughout the book:

Relax. Don’t worry. Have a homebrew.

I would like those people who buy SEO from qualified professionals to do something similar.

SEO is not an overnight thing. Micro-managing the title tags isn’t a grand idea. Having bizarre ideas on how things SHOULD work (in [...]

Character Traits of SEO Pros

It’s hiring time again. Interviewing candidates always gets me thinking about what traits make for a top SEO practitioner, or someone who could become a top SEO practitioner, given several hundred sites to work on.

This is a really brief list, relative to what’s in my head:

Ability to understand human behavior and psychology — both from [...]

Can Local Search Replace Directories?

Understand: I think most major directories, at this point, suck.

Consider:

DMOZ: Mostly broken, and they’ve reached the volunteer organizational size where bizarrities and politics get in the way of either people who want to volunteer, or any of the volunteers being effective.

Yahoo!: Listings are by those who are paying for it. Editorial review is mostly ‘is [...]