2007 May

Google & PPC

In all the hub-bub about Google Universal Search, and the impact of Web History/Personalization/iGoogle on results, there’s something I don’t know that I’ve seen, but seems like an inevitable next step:

Impact of Universal and History on the display of PPC.

One of the places where AdWords pales in comparison to the MSN AdCenter is in its [...]

Prediction: Video Mania

Now that Universal Search has been announced, and covered in the mainstream media (Reuters, WSJ, etc. etc.), the next wave of SEO frenzy will be clients coming to their search marketing team or interactive agency agog about video.

This isn’t necessarily a bad thing, but I forsee a lot of awkward conversations about video:

Client Rush Hour [...]

Photos: Holland

Westerkerk Originally uploaded by Days Between Stations.

I have uploaded the whole set of Holland photos.

Certification is Tiring

I give you David Temple, lord of the SEO/SEM Certification Blog, studying hard for his Google AdWords exam:

SEOing is hard. Good thing he’s a professional.

Things that are true:

1. I went a full 10 days without omnipresent wireless Internet.
2. I went a full 8 days without checking any of my e-mail.
3. I went 10 days without checking my work e-mail. (ha ha ha!)
4. I haven’t read any of my RSS feeds in 10 days. So if anything has happened in the world, I [...]

SEO 12 Step Program: Rank-Checkers Anonymous

1. We admitted we were powerless over search engine rankings–that our obsession with Googling ourselves had become unmanageable.
2. Came to believe that a Power greater than ourselves could restore us to high rankings.
3. Made a decision to turn our will and our lives over to the care of Google’s Webmaster Guidelines as we understood Them.
4. Made a searching and [...]

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