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Prediction: Video Mania
By Julie | May 22, 2007
Now that Universal Search has been announced, and covered in the mainstream media (Reuters, WSJ, etc. etc.), the next wave of SEO frenzy will be clients coming to their search marketing team or interactive agency agog about video.
This isn’t necessarily a bad thing, but I forsee a lot of awkward conversations about video:
Client: We need to upload this video quick!
Agency: This video has nothing to do with your product/service/brand.
Client: But we need video!
Agency: How will this promote people buying your product/service or recognizing your brand?
Client: But we neeeeeeeeeed videeeeeo!!!!
I’ve already had this conversation twice this week, and it’s only Tuesday.
I also don’t think the videos being pushed by the clients I talk to can compete with the sheer glory of this video featuring a hedgehog with his head in a toilet paper tube:
Topics: !, :), advertising, content strategy, conversion tracking, day job, google, lead generation, marketing, online branding | 2 Comments »
June 5th, 2007 at 8:42 pm
[...] I stumbled across one of those Google search results tonight that makes the Internet cry (quoting Joolie). It was a page that features Google’s Universal Search incorporating video, local, news, [...]
November 11th, 2007 at 10:17 pm
[...] reasons? Once Google’s Universal Search came out, Joolie from Between Stations gave a good prediction of video mania that in many cases came true (but we neeeeeed video! They’ll show up on “the [...]