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Google & PPC
By Julie | May 23, 2007
In all the hub-bub about Google Universal Search, and the impact of Web History/Personalization/iGoogle on results, there’s something I don’t know that I’ve seen, but seems like an inevitable next step:
Impact of Universal and History on the display of PPC.
One of the places where AdWords pales in comparison to the MSN AdCenter is in its behavioral targeting category. Given that it’s being said that Web History is impacting search results for users, and now we have Universal Search impacting the results pages… it’s really a no-brainer to have these elements hit the profitable part of any given search page.
While Mom-n-Pop PPC advertisers may not use much in the way of behavioral targeting features, if available, big-brands and agency PPC buyers will be all over it.
Topics: PPC, SEM, SEO, advertising, data collection, google, online branding, search engine features, search results, tinfoil hats |
May 27th, 2007 at 11:36 am
Hi Julie, thanks for coming by and playing the Guess the Search Marketing Site game. Hope you come by and play the next round.
I think you are on the right track with PPC and user history/behavior. When one clicks around a Google SERP going between organic listings and ads, they will see Google will remove, ad, or change the number or placement of ads displayed depending on what you have clicked previously. Have they brought your personalized search history into this? My guess is they are in the process of it. Sounds like something worth of a bit of research.
Thanks!
Chris