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	<title>Comments on: Google &amp; PPC</title>
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		<title>By: Chris Dohman</title>
		<link>http://www.betweenstations.com/2007/05/23/google-ppc/comment-page-1/#comment-38</link>
		<dc:creator>Chris Dohman</dc:creator>
		<pubDate>Sun, 27 May 2007 17:36:06 +0000</pubDate>
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		<description>Hi Julie, thanks for coming by and playing the Guess the Search Marketing Site game. Hope you come by and play the next round.

I think you are on the right track with PPC and user history/behavior. When one clicks around a Google SERP going between organic listings and ads, they will see Google will remove, ad, or change the number or placement of ads displayed depending on what you have clicked previously. Have they brought your personalized search history into this? My guess is they are in the process of it. Sounds like something worth of a bit of research. 

Thanks!
Chris</description>
		<content:encoded><![CDATA[<p>Hi Julie, thanks for coming by and playing the Guess the Search Marketing Site game. Hope you come by and play the next round.</p>
<p>I think you are on the right track with PPC and user history/behavior. When one clicks around a Google SERP going between organic listings and ads, they will see Google will remove, ad, or change the number or placement of ads displayed depending on what you have clicked previously. Have they brought your personalized search history into this? My guess is they are in the process of it. Sounds like something worth of a bit of research. </p>
<p>Thanks!<br />
Chris</p>
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