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Why Must We Live in Vermin Dreams?
By Julie | June 5, 2007
This photo is actually graffiti on Amsterdam’s Prinsengracht, but it applies so equally well to SEO I had to post it here as well.
Chasing algorithms is a vermin dream. Over and over, we all say that SEO is more than terms and queries, but it’s so hard to get clients and even colleagues out of that thought pattern.
Google is trying to reinvent the SERP. Ask is launching a new interface that does something not dissimilar. SEOs who insist on rank and query, on being metadata warriors, need to reinvent themselves.
Topics: SEO, content strategy, dumb techniques, education, google, marketing, rank, rant, search engine features, search results, spam, white hat, zrong |
