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Political Search
By Julie | July 3, 2007
Rolling into the three-decade long primary race, we have studies evaluating the search effectiveness of various US presidential candidates already.
One limiter of the study is that it seems to focus purely on PPC spend. I find some of what various candidates are doing from an organic perspective to be far more interesting. They’re all on all the social networks, YouTube, and Flickr, for instance, and then each candidate seems to have their own spins:
- Mitt Romney has a blog, ostensibly by his brothers, on a subdomain. He’s also been using his domain since 2002, and hasn’t done anything limiting like add office or year to the domain — smart.
- John Edwards has a freaking SPLASH PAGE. Ugh! But he uses wacky code to avoid having it indexed. Again, he’s using his ‘name’ domain, no wacky offices or years. Again, a blog. And nice rollover menu code.
- Barack Obama is more of the same, only he’s added a UGC section over at my.barackobama.com. Nice.
- Hillary Clinton, like John Edwards, has a dumb splash page with wacky code. Once in, it looks like she has a UGC section… but wait! DEAD LINK!!!! I’m also underwhelmed by her meta-description on a SERP.
- Meanwhile, Rudy Giuliani is on a dumb domain (JoinRudy2008.com, registered 2006, and not reusable if he doesn’t get it this round, or if he DOES and needs to be re-elected later). He’s got some nice ‘add these widgets to your blog!’ for quick link-building.
- Sam Brownback officially makes me ask: WHAT IS WITH SPLASH PAGES THIS SEASON. Especially for a guy without a metric ton of name recognition. Interestingly, once you make it in, he’s got one of the cleaner designs and a text-driven home page — which most of the others just don’t.
Looking at bad political sites makes my head ache. I may go research nice places to go during the Republican Convention in 2008, happening right here in my home town of Minneapolis-St. Paul. I am SO going to be out of town, after having lived through the 1996 Democratic Convention in Chicago. I’ve had a full lifetime worth of Secret Service Agents preventing me from getting a coffee, thankyouverymuch.
Topics: PPC, SEM, SEO, blogging, content strategy, dumb techniques, link building, marketing, politics, robots.txt, search results, social media, spam, tinfoil hats, user generated content, vacation, video, web 2.0, zrong |
