« Hazards of Web 2.0 | Home | Age, Reason & SEO Strategy »
Web 2.0 Idea That Screams ‘Uh-Oh’
By Julie | August 29, 2007
The Romney campaign is doing an advertising mash-up contest in partnership with some online software people and Yahoo.
The chirpy press release assumes that this will be done by supporters. I can’t quite tell if there’s going to be full editorial review of submissions before they post to the site. If not, this just screams ‘bad idea.’ It screams it as loudly and screechily as an auditorium full of tween girls watching the dreamy boy band of the month. Given the high negative ratings, uh, enjoyed, by Romney in polls, this has the potential to be either a big ouch or a big editorial time suck for some poor intern.
Topics: advertising, dumb techniques, found objects, politics, social media, the road to hell, user generated content, video, web 2.0, yahoo |
