Back in my misspent youth, I worked for a major provider of health insurance and clinic/hospital care. One year, early in the Intarweb era, we offered a program in which instead of sending out the provider directory to all the renewing members in our government groups, we sent them a one-page business reply card that [...]
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Some time back, when the big lawsuits were filed and won against Big Tobacco, ads about how bad smoking really is were supposed to get worse – messier, scarier, truer. Years later, we now know that this didn’t happen. Whether it’s just squeamishness by creators of PSAs, influence by tobacco companies, or squeamishness by broadcasting companies, [...] I live not far from a used car dealership that is an outpost in one of those dealer mega-empires. This one is a bargain lot – you know, we’ll advance you your tax refund for a down payment, etc. They regularly put giant inflatable things out front to advertise ’sales.’ There’s always a sale. We sometimes [...] One of the most challenging things about optimizing a web site for a small business owner is controlling their expectations and tempering their ambitions. For many, a web site is more than just a way to reach their core audience – it’s a blurring of their understanding of who their core audience really is. Because it’s [...] I somewhat recently (when measured in archaeological time) commented that Council Bluffs is a pit – a pit where Google happens to be building a data center, in point of fact. Based on an ad in this weekend’s newspaper, I have found a web site that challenges that assertion: the CB Convention & [...] Building a web site is not a ‘marketing strategy.’ A web site is a marketing tactic or a marketing tool. It’s strange the things one discovers online while doing potentially productive work on behalf of clients. For instance, today the Associated Press tells us the horrifying tale of a giant python eating a dog in Australia. They even provide pictures! I doubt this is going to be useful for my client, but this is important news to be [...] |
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