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Harsh Reality
By Julie | April 16, 2008
On the Internet, ‘being a good guy’ will not drive performance in and of itself.
Being a good guy who leverages good guy qualities, such as friends who like him and will link to him and people who will write positive reviews on user-generated review sites helps a lot more than just complaining that a site ’should’ work because someone is a ‘good guy.’
The tangentially-related reality is that ‘experience’ and ‘reputation’ only apply in similar fashions for late-adopters of online media. Years of success and Yellow Page double-truck glory will not magically rocket a site to the top over perhaps less prestigious competitors who took the leap and worked to make it a good one.
Topics: SEO, advertising, education, google, link building, local search, marketing, online branding, rank, search results, snowflakes, social media, society, the road to hell, traditional media, yahoo, yellow pages |
