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Web Sites, E-mail & Consistency - Oh My!
By Julie | May 26, 2008
I was reading a magazine today and in many ads, service providers were listing both web sites and e-mail addresses for contacts. Great, huh? Small local landscape architecture firms, promoting themselves and doing the right thing!
Actually, there was one small hitch: A lot of these places/people would have their fancy business URL, then be listing e-mail addresses from jumbo ISPs.
Frankly, if your Web host and/or developer can get you a URL and build you a site, it is not rocket science for them to provide a Webmail service with POP/IMAP mail fetch suitable for use in Microsoft Outlook or Mac Mail (assuming ‘least common denominators’ for mail programs). And they should. Using your domain as both site and e-mail just looks better in offline ads, on invoices, on business cards.
But then, I am a cranky and should probably just be pleased that these individual businesses are making the effort. They’ll learn as they go.
Topics: advertising, business management, domains, e-mail, found objects, marketing, online branding, traditional media |
