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Black Hat
By Julie | September 10, 2008
I really miss the days when people used the term ‘black hat’ to indicate fun-yet-illegal SEO techniques that took some style and technical know-how to pull off effectively.
It seems like the n00bz all want to define ‘black hat’ as ‘anything Google says is naughty!’ Of course, that would include things like keyword stuffing, which takes all the subtlety and class of a hammer to execute.
As someone who is a pragmatic SEO - which is to say I wear whatever hat is needed for the weather conditions - this makes me sad. When I do black hat, I don’t want to be grouped in with a bunch of asshats in dunce hats. I want to be classed with pirates and ninjas and dark lords of the Sith.
Topics: ass hat, black hat, dumb techniques, dunce hat, google, marketing, meta-post, nostalgia, spam, the road to hell, zrong |
