About

Julie Kosbab, Digital Marketing ConsultantJulie Kosbab is the principal of betweenstations digital, an online marketing consultancy focused on a human-centered approach to digital marketing that drives measurable business results through a convergence of SEO, content, paid media and social strategy.

With more  than 15 years’ experience in digital marketing and online communications, she has worked for some of the Twin Cities largest companies, and with small businesses across the country. She got her start in e-commerce marketing with Fingerhut before the dot-com bust, helped Imation launch web sites in more than 20 countries worldwide, and assisted thousands of law firms with online lead generation while leading the SEO team at FindLaw, a Thomson-Reuters business. Her agency and freelance experience has ranged from advising start-up healthcare businesses on HIPPA-compliant marketing to predicting content trends for Fortune 50 corporations.

When not geeking out online, Julie serves on the board of directors of Streets.MN, a 501(3)c organization devoted to discussion of land use and planning in Minnesota. She also is active as a bicycle advocate and safety instructor, and aspires to getting a zoning exception to raise chickens in her yard.

Work Experience:

  • In-house communications, marketing and digital roles at HealthPartners, Imation, CarSoup, and Thomson-Reuters
  • Agency roles encompassing technical SEO, content marketing, analytics, email marketing and brand strategy
  • Additional roles in technical writing, technical editing and magazine publishing, including traditional print media purchase, indoor/outdoor media and more

Sample Engagements & Clients:

  • Independent outsource partner to a global content agency supporting enterprise-class clients
  • SEO support to a Fortune 25 retailer, including tech audits, reporting, technical training for development teams and ongoing content strategy
  • Site merger work for Fortune 100 companies following M&A of competitor companies, including site architecture consulting, content migration strategy, domain migration strategy and pre-launch/post-launch support
  • Data-driven content recommendations to major clients in health/beauty, industrial materials and consumer food products

Specialties:

  • Site migrations, particularly large-scale redesigns, domain migrations and merger/acquisitions
  • Technical SEO audits
  • Internationalization and localization strategies
  • SEO/Google penalty assessment and recovery
  • Data-driven content planning, editorial strategy and content spec
  • Web analytics

Speaking Experience & Certifications:

  • Google Analytics Individually Qualified, 2012-present
  • Google AdWords Certified, 2010-present
  • Guest Speaker, Twin Cities UX Meetup, 2014
  • Speaker, WordCamp Minneapolis 2014
  • Speaker, WordCamp Minneapolis 2013
  • Speaker, WordCamp Minneapolis 2010
  • Speaker, MinneWebCon 2010