" />" />

Categories

Web 2.0 Idea That Screams ‘Uh-Oh’

User generated content can be hazardous for any person or company with high negative opinion ratings. Mitt Romney, presidential candidate, is opening the door to a web full of pain with a new campaign gambit.

Hazards of Web 2.0

The greatest hazard of Web 2.0 is a failure to be genuine. Thus, every time WalMart try to enter the social space, something blows up in their faces.

Mythology of Sponsored WordPress Templates

I really don’t believe most WordPress sponsored templates are ranking rockets for the sponsors.

Reliability of Online Reviews

This one’s for the Funk King of Minneapolis, Paul Jahn.

There’s a Salon blog post today on the reliability of online reviews. Here’s a choice bit:

Online ratings are beset by one main flaw, something pollsters call “response bias.” Because people are more likely to rate products that have moved them in some way — either positively [...]

Oh, Spam, How I Love Thee

Attached to an image touting the standard array of designer pharmeceuticals, I give you today’s assortment of weird text snippets, suitable for reading at a poetry slam or even your next SEO pitch:

I think highly focused ads are the answer.
The benefits of local search are clear: it allows you to find customers in your area [...]

Google & PPC

In all the hub-bub about Google Universal Search, and the impact of Web History/Personalization/iGoogle on results, there’s something I don’t know that I’ve seen, but seems like an inevitable next step:

Impact of Universal and History on the display of PPC.

One of the places where AdWords pales in comparison to the MSN AdCenter is in its [...]

Certification is Tiring

I give you David Temple, lord of the SEO/SEM Certification Blog, studying hard for his Google AdWords exam:

SEOing is hard. Good thing he’s a professional.

SEO 12 Step Program: Rank-Checkers Anonymous

1. We admitted we were powerless over search engine rankings–that our obsession with Googling ourselves had become unmanageable.
2. Came to believe that a Power greater than ourselves could restore us to high rankings.
3. Made a decision to turn our will and our lives over to the care of Google’s Webmaster Guidelines as we understood Them.
4. Made a searching and [...]

Commercial Mash-Ups

Musical mash-ups were all the rage for a while, but mentally, I often like doing commercial mash-ups. Sometimes, current ad campaigns just scream for it.

Take, for example, current advertising for OnStar and warning against crystal meth use:

OnStar: Ads depict real calls from OnStar users. Bad things happen to them or near them, and they are [...]

Ceding Control & Its Hazards

I think Aaron Wall of SEOBook wrote a great post this week about Google and the ‘death’ of affiliate marketing. He really focuses on AdSense publishing, but I believe it goes further than that.

He doesn’t mention Google Analytics, but I think GA also factors into Google’s reach for control. There’s some extent to which I [...]