advertising
« Previous EntriesWeb Sites, E-mail & Consistency - Oh My!
Monday, May 26th, 2008I was reading a magazine today and in many ads, service providers were listing both web sites and e-mail addresses for contacts. Great, huh? Small local landscape architecture firms, promoting themselves and doing the right thing!
Actually, there was one small hitch: A lot of these places/people would have their fancy business URL, then be listing [...]
Harsh Reality
Wednesday, April 16th, 2008On the Internet, ‘being a good guy’ will not drive performance in and of itself.
Being a good guy who leverages good guy qualities, such as friends who like him and will link to him and people who will write positive reviews on user-generated review sites helps a lot more than just complaining that a site [...]
Obsolescence & Landfills
Monday, March 31st, 2008Back in my misspent youth, I worked for a major provider of health insurance and clinic/hospital care. One year, early in the Intarweb era, we offered a program in which instead of sending out the provider directory to all the renewing members in our government groups, we sent them a one-page business reply card that [...]
Sanitized Advertising Not For Your Protection
Wednesday, March 26th, 2008Some time back, when the big lawsuits were filed and won against Big Tobacco, ads about how bad smoking really is were supposed to get worse - messier, scarier, truer.
Years later, we now know that this didn’t happen. Whether it’s just squeamishness by creators of PSAs, influence by tobacco companies, or squeamishness by broadcasting companies, [...]
Baffling Marketing Messages
Saturday, March 22nd, 2008I live not far from a used car dealership that is an outpost in one of those dealer mega-empires. This one is a bargain lot - you know, we’ll advance you your tax refund for a down payment, etc.
They regularly put giant inflatable things out front to advertise ’sales.’ There’s always a sale. We sometimes [...]
Council Bluffs Tourism
Wednesday, March 12th, 2008I somewhat recently (when measured in archaeological time) commented that Council Bluffs is a pit - a pit where Google happens to be building a data center, in point of fact. Based on an ad in this weekend’s newspaper, I have found a web site that challenges that assertion: the CB Convention & Visitors Bureau [...]
Automotive Search
Tuesday, October 23rd, 2007Automotive search is a dog-eat-muffler world with many dealerships having presence on many sites.
Web 2.0 Idea That Screams ‘Uh-Oh’
Wednesday, August 29th, 2007User generated content can be hazardous for any person or company with high negative opinion ratings. Mitt Romney, presidential candidate, is opening the door to a web full of pain with a new campaign gambit.
Hazards of Web 2.0
Sunday, August 26th, 2007The greatest hazard of Web 2.0 is a failure to be genuine. Thus, every time WalMart try to enter the social space, something blows up in their faces.
Mythology of Sponsored WordPress Templates
Friday, July 20th, 2007I really don’t believe most WordPress sponsored templates are ranking rockets for the sponsors.
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