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Wednesday, June 13th, 2007This one’s for the Funk King of Minneapolis, Paul Jahn.
There’s a Salon blog post today on the reliability of online reviews. Here’s a choice bit:
Online ratings are beset by one main flaw, something pollsters call “response bias.” Because people are more likely to rate products that have moved them in some way — either positively [...]
Oh, Spam, How I Love Thee
Tuesday, June 12th, 2007Attached to an image touting the standard array of designer pharmeceuticals, I give you today’s assortment of weird text snippets, suitable for reading at a poetry slam or even your next SEO pitch:
I think highly focused ads are the answer.
The benefits of local search are clear: it allows you to find customers in your area [...]
Google & PPC
Wednesday, May 23rd, 2007In all the hub-bub about Google Universal Search, and the impact of Web History/Personalization/iGoogle on results, there’s something I don’t know that I’ve seen, but seems like an inevitable next step:
Impact of Universal and History on the display of PPC.
One of the places where AdWords pales in comparison to the MSN AdCenter is in its [...]
Prediction: Video Mania
Tuesday, May 22nd, 2007Now that Universal Search has been announced, and covered in the mainstream media (Reuters, WSJ, etc. etc.), the next wave of SEO frenzy will be clients coming to their search marketing team or interactive agency agog about video.
This isn’t necessarily a bad thing, but I forsee a lot of awkward conversations about video:
Client: We need [...]
Certification is Tiring
Thursday, May 17th, 2007I give you David Temple, lord of the SEO/SEM Certification Blog, studying hard for his Google AdWords exam:
SEOing is hard. Good thing he’s a professional.
SEO 12 Step Program: Rank-Checkers Anonymous
Wednesday, May 2nd, 20071. We admitted we were powerless over search engine rankings–that our obsession with Googling ourselves had become unmanageable.
2. Came to believe that a Power greater than ourselves could restore us to high rankings.
3. Made a decision to turn our will and our lives over to the care of Google’s Webmaster Guidelines as we understood Them.
4. Made a searching and [...]
Commercial Mash-Ups
Saturday, April 28th, 2007Musical mash-ups were all the rage for a while, but mentally, I often like doing commercial mash-ups. Sometimes, current ad campaigns just scream for it.
Take, for example, current advertising for OnStar and warning against crystal meth use:
OnStar: Ads depict real calls from OnStar users. Bad things happen to them or near them, and they are [...]
Ceding Control & Its Hazards
Friday, April 20th, 2007I think Aaron Wall of SEOBook wrote a great post this week about Google and the ‘death’ of affiliate marketing. He really focuses on AdSense publishing, but I believe it goes further than that.
He doesn’t mention Google Analytics, but I think GA also factors into Google’s reach for control. There’s some extent to which I [...]
Google Ownz y00
Tuesday, April 17th, 2007The Wired interview with Google’s Eric Schmidt just confirms what I keep telling everyone who harps on the ‘Don’t be Evil!’ thing — ie, “But Google is GOOD! They have ‘Don’t Be Evil’ as a corporate motto!”
Me: Yeah, let’s define evil, shall we?
Google is pure Web 2.0 in the sense of how they collect and [...]
Paid Link Crackdown
Tuesday, April 17th, 2007It’s all over the place: Google is looking at ways to get bitchy about paid links and hidden links.
I hate hidden links, simply because playing games with CSS to hide links from users is a clear sign of some form of dumbassery occurring.
But paid links are a really messy area. There’s a billion comments in [...]
