analytics
Google Analytics Merits My Tinfoil Hat!
Saturday, June 21st, 2008Google is now providing ‘trend data’ to web site owners. Neato, eh?
If you read their FAQ, data is shared via the opt-in feature of Google Analytics, which various people have pointed out is hidden in the GA interface.
You can opt-out of the Google Analytics sharing, but you can’t opt your site out of the Trends [...]
Submissions: Snake Oil
Wednesday, July 25th, 2007People persist in believing submissions are necessary for the top 4 search engines.
Ceding Control & Its Hazards
Friday, April 20th, 2007I think Aaron Wall of SEOBook wrote a great post this week about Google and the ‘death’ of affiliate marketing. He really focuses on AdSense publishing, but I believe it goes further than that.
He doesn’t mention Google Analytics, but I think GA also factors into Google’s reach for control. There’s some extent to which I [...]
Google Ownz y00
Tuesday, April 17th, 2007The Wired interview with Google’s Eric Schmidt just confirms what I keep telling everyone who harps on the ‘Don’t be Evil!’ thing — ie, “But Google is GOOD! They have ‘Don’t Be Evil’ as a corporate motto!”
Me: Yeah, let’s define evil, shall we?
Google is pure Web 2.0 in the sense of how they collect and [...]
Webmaster Tools: Too Much Information?
Tuesday, April 3rd, 2007I am endlessly fascinated by some of the reports in Google’s Webmaster Tools, but wonder if they don’t provide too much information for the average user.
For instance, apparently this site ranks for the search phrase ‘adjectives for hate’ right now. Checking in Keyword Discovery, I find they have a record for the query “adjective for [...]
Duplicate Content & Local Search
Tuesday, March 13th, 2007I have a theory on duplicate content and local search that is insane, but seems to be true.
Based on trends I have seen in individual client sites at the day job, where in many cases they are carrying ‘duplicate content’ or ‘canned content,’ surrounded by custom content, design, and geolocator text, duplicate content can actually [...]
Seize Analytics!
Monday, March 12th, 2007I spent part of today talking marketing analytics. As I consider the conversation, and analytics as a ’subset’ of the whole online marketing skillset, I think the time has come:
Seize analytics.
In the late 1990s, marketers realized that this Interweb thing might really be worth some energy, and seized control of web sites from corporate IT [...]
