business management
Web Sites, E-mail & Consistency - Oh My!
Monday, May 26th, 2008I was reading a magazine today and in many ads, service providers were listing both web sites and e-mail addresses for contacts. Great, huh? Small local landscape architecture firms, promoting themselves and doing the right thing!
Actually, there was one small hitch: A lot of these places/people would have their fancy business URL, then be listing [...]
E-Commerce: No Place for Wimps
Sunday, April 6th, 2008Here is how NOT to be a catalog retailer on the Internet:
Mail out a spring catalog with the new line as the feature
Launch your new web site, complete with a big feature on how neato-swell they hope everyone finds the new site
Fail to include ANY of the new spring line on the web site, whether [...]
Baffling Marketing Messages
Saturday, March 22nd, 2008I live not far from a used car dealership that is an outpost in one of those dealer mega-empires. This one is a bargain lot - you know, we’ll advance you your tax refund for a down payment, etc.
They regularly put giant inflatable things out front to advertise ’sales.’ There’s always a sale. We sometimes [...]
The Premature Death of the Cover Letter
Friday, February 22nd, 2008I have maintained for several years, and can probably find industry study to support me, that the rise of online job sites has driven both an increase in applications to positions, and a decrease in cover letters written to support said applications.
Some might say: “Oooh, increased pool to choose from!” They’re generally wrong, simply in [...]
