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Jumbo Shrimp

Another comment on ‘directories:’

If all your title tags and meta-descriptions include how you’re ‘SEO friendly!’ and all that fluff, and your main means of promotion seems to be spammy footer tags in WordPress themes released under Creative Commons (meaning that someone’s not supposed to remove them), you probably pass about as much link value as [...]

On Cats & Search Marketers

A study has found that cats sort of domesticated themselves because human granaries became a source of food, followed by the humans themselves encouraging the cats to stick around (because the cats ate the rats in the granaries).

The same is true of in-house SEOs, in my opinion. The magic of a lot of in-house positions, [...]

Self-Consciousness & SEO

…or, “Just use the internet to do illegal downloads and porn like the rest of us,” says my pal Jawa.

Being an SEO means being self-conscious about your own actions and the actions of others on the Internet. At least it does for me, possibly because it’s semi-universal, or possibly because I am a freak with [...]

Out at SMX

I’m at SMX in Seattle this week, experiencing the magic of the Seattle weather and the oddities of my laptop’s battery. A few things I will expound on during my free time later:

why this conference’s food is currently winning the ‘conference prize’ for the recent past, excepting that of the MIMA Summit
Supplemental index

Duplicate content
Kneeling down [...]

News of the Paranoid

Today’s big news:

Google revenue is up 60%. Google profit is up 69%
Google re-named Search History to Web History, and are pushing the toolbar with PR enabled to track it better.
Tinfoil futures are UP as I manufacture hats for myself, all my loved ones, and my cats.

Now, to be fair, there are ways to disable flowing [...]

Paid Link Crackdown

It’s all over the place: Google is looking at ways to get bitchy about paid links and hidden links.

I hate hidden links, simply because playing games with CSS to hide links from users is a clear sign of some form of dumbassery occurring.

But paid links are a really messy area. There’s a billion comments in [...]

Death to ‘Search Results’ in Search Results

Oh, at last:

Google has added a line to Webmaster Guidelines to ask that Webmasters use a robots.txt file to disallow the indexation of search results pages:

Use robots.txt to prevent crawling of search results pages or other auto-generated pages that don’t add much value for users coming from search engines.

I really hope they programmatically find a [...]

Nostalgia: Web 2.0 is the Old Web

Every so often, I get nostalgic for Days Of Olde(tm) and the early days of the Web. Those magical days when the Web was all Webrings (invariably of people’s D-n-D characters), lists of CDs, and pictures of people’s cats. On GeoCities.

Then I consider several things:

In 1996, I wanted to move from Chicago to Minneapolis. I [...]