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E-Commerce: No Place for Wimps

Sunday, April 6th, 2008

Here is how NOT to be a catalog retailer on the Internet:

Mail out a spring catalog with the new line as the feature
Launch your new web site, complete with a big feature on how neato-swell they hope everyone finds the new site
Fail to include ANY of the new spring line on the web site, whether [...]

Intergalactic!

Monday, March 17th, 2008

One of the most challenging things about optimizing a web site for a small business owner is controlling their expectations and tempering their ambitions. For many, a web site is more than just a way to reach their core audience - it’s a blurring of their understanding of who their core audience really is.
Because it’s [...]

Automotive Search

Tuesday, October 23rd, 2007

Automotive search is a dog-eat-muffler world with many dealerships having presence on many sites.

Flash: It’s Not Just Search

Thursday, July 5th, 2007

The Google Webmaster Blog has a post about uses of Flash in Web pages. Naturally, as one might expect from Google, they focus on the ability of Googlebot or other spiders to ’see’ Flash.
Nothing’s wrong with this, mind you. Flash navigation is bad and needs to not exist.
But there are plenty of good reasons to [...]