The greatest hazard of Web 2.0 is a failure to be genuine. Thus, every time WalMart try to enter the social space, something blows up in their faces.
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Embrace your unique selling proposition. ‘Black hat SEO’ is a label often erroneously applied to what are really ‘dunce cap’ online marketing tactics. The Google Webmaster Blog has a post about uses of Flash in Web pages. Naturally, as one might expect from Google, they focus on the ability of Googlebot or other spiders to ’see’ Flash. Nothing’s wrong with this, mind you. Flash navigation is bad and needs to not exist. But there are plenty of good reasons to [...] I think any reasonably competent SEO has the good sense on how to tell if a directory is ‘good’ or ‘eh.’ Unfortunately, many of our clients, let alone non-clients who think they can’t afford SEO advice, don’t have the well-honed sense of smell. Nor should they be expected to — one of the advantages for a [...] Like it or not, search engine optimization still starts at the page level. Without belittling the importance of quality site architecture and design, the first thing most people will think of when you say ‘SEO’ will be keyword research and content optimization. I think keyword research is important. A lot of it is verifying the obvious, [...] 1. We admitted we were powerless over search engine rankings–that our obsession with Googling ourselves had become unmanageable. It’s hiring time again. Interviewing candidates always gets me thinking about what traits make for a top SEO practitioner, or someone who could become a top SEO practitioner, given several hundred sites to work on. This is a really brief list, relative to what’s in my head: Ability to understand human behavior and psychology — both from [...] |
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