content strategy
« Previous EntriesAge, Reason & SEO Strategy
Monday, September 17th, 2007Many people think ‘age of domain’ is the key to traffic. If only it were so easy…
Hazards of Web 2.0
Sunday, August 26th, 2007The greatest hazard of Web 2.0 is a failure to be genuine. Thus, every time WalMart try to enter the social space, something blows up in their faces.
Mythology of Sponsored WordPress Templates
Friday, July 20th, 2007I really don’t believe most WordPress sponsored templates are ranking rockets for the sponsors.
Evolving Signals Amidst Noise
Tuesday, July 17th, 2007A frequent theme among SEO bloggers is the need to create many positive signals to search engines and their users — preferably as many of these signals as possible.
Every Snowflake is Unique. Are You?
Tuesday, July 10th, 2007Embrace your unique selling proposition.
Black Hat SEO vs. Dunce Cap SEO
Tuesday, July 10th, 2007‘Black hat SEO’ is a label often erroneously applied to what are really ‘dunce cap’ online marketing tactics.
Flash: It’s Not Just Search
Thursday, July 5th, 2007The Google Webmaster Blog has a post about uses of Flash in Web pages. Naturally, as one might expect from Google, they focus on the ability of Googlebot or other spiders to ’see’ Flash.
Nothing’s wrong with this, mind you. Flash navigation is bad and needs to not exist.
But there are plenty of good reasons to [...]
Political Search
Tuesday, July 3rd, 2007Rolling into the three-decade long primary race, we have studies evaluating the search effectiveness of various US presidential candidates already.
One limiter of the study is that it seems to focus purely on PPC spend. I find some of what various candidates are doing from an organic perspective to be far more interesting. They’re all on [...]
Directories & The Sniff Test
Friday, June 22nd, 2007I think any reasonably competent SEO has the good sense on how to tell if a directory is ‘good’ or ‘eh.’
Unfortunately, many of our clients, let alone non-clients who think they can’t afford SEO advice, don’t have the well-honed sense of smell. Nor should they be expected to — one of the advantages for a [...]
Dealing with Penalties
Friday, June 15th, 2007Rand over at SEOMoz did a great job of putting together a flow-chart of dealing with Google penalties the other day.
He was more polite about one topic than I often want to be relative to a site owner claiming penalty: He refers to the alternative as losing rank to competitors. In many cases, the unvarnished [...]
