content strategy
Next Entries »Dealing with Penalties
Friday, June 15th, 2007Rand over at SEOMoz did a great job of putting together a flow-chart of dealing with Google penalties the other day.
He was more polite about one topic than I often want to be relative to a site owner claiming penalty: He refers to the alternative as losing rank to competitors. In many cases, the unvarnished [...]
Choosing a Keyword Research Tool
Wednesday, June 13th, 2007Like it or not, search engine optimization still starts at the page level. Without belittling the importance of quality site architecture and design, the first thing most people will think of when you say ‘SEO’ will be keyword research and content optimization.
I think keyword research is important. A lot of it is verifying the obvious, [...]
Why Must We Live in Vermin Dreams?
Tuesday, June 5th, 2007Vermin
Originally uploaded by Days Between Stations
This photo is actually graffiti on Amsterdam’s Prinsengracht, but it applies so equally well to SEO I had to post it here as well.
Chasing algorithms is a vermin dream. Over and over, we all say that SEO is more than [...]
Prediction: Video Mania
Tuesday, May 22nd, 2007Now that Universal Search has been announced, and covered in the mainstream media (Reuters, WSJ, etc. etc.), the next wave of SEO frenzy will be clients coming to their search marketing team or interactive agency agog about video.
This isn’t necessarily a bad thing, but I forsee a lot of awkward conversations about video:
Client: We need [...]
SEO 12 Step Program: Rank-Checkers Anonymous
Wednesday, May 2nd, 20071. We admitted we were powerless over search engine rankings–that our obsession with Googling ourselves had become unmanageable.
2. Came to believe that a Power greater than ourselves could restore us to high rankings.
3. Made a decision to turn our will and our lives over to the care of Google’s Webmaster Guidelines as we understood Them.
4. Made a searching and [...]
Character Traits of SEO Pros
Monday, April 2nd, 2007It’s hiring time again. Interviewing candidates always gets me thinking about what traits make for a top SEO practitioner, or someone who could become a top SEO practitioner, given several hundred sites to work on.
This is a really brief list, relative to what’s in my head:
Ability to understand human behavior and psychology — both from [...]
Six Stupid Domain Tricks
Friday, March 16th, 2007Here are six odd domain strategies I would like to advise all builders of Web marketing plans to avoid:
I will buy 75 domains and build sites on all of them so I can dominate the first 7 pages of Google/Yahoo/MSN/my mom’s bookmark list.
I bought 75 domains, and I am using 74 of them to frame-in [...]
Duplicate Content & Local Search
Tuesday, March 13th, 2007I have a theory on duplicate content and local search that is insane, but seems to be true.
Based on trends I have seen in individual client sites at the day job, where in many cases they are carrying ‘duplicate content’ or ‘canned content,’ surrounded by custom content, design, and geolocator text, duplicate content can actually [...]
