conversion tracking
Flash: It’s Not Just Search
Thursday, July 5th, 2007The Google Webmaster Blog has a post about uses of Flash in Web pages. Naturally, as one might expect from Google, they focus on the ability of Googlebot or other spiders to ’see’ Flash.
Nothing’s wrong with this, mind you. Flash navigation is bad and needs to not exist.
But there are plenty of good reasons to [...]
Prediction: Video Mania
Tuesday, May 22nd, 2007Now that Universal Search has been announced, and covered in the mainstream media (Reuters, WSJ, etc. etc.), the next wave of SEO frenzy will be clients coming to their search marketing team or interactive agency agog about video.
This isn’t necessarily a bad thing, but I forsee a lot of awkward conversations about video:
Client: We need [...]
E-mail Subject Lines: Who Converts on This Stuff, Anyway?
Wednesday, April 11th, 2007Sometimes, I like to go into webmail, which doesn’t have a spam filter, prior to doing a POP download. The subject lines that are coming through are increasingly surreal, like things we would have written in Very Serious Navelgazing Poetry back in college.
Here are some doozies from today’s batch. Note that none of them will [...]
Search & Real Estate Online: Ugh
Sunday, March 18th, 2007I’m preparing to sell my house. Everyone knows that the Interweb is playing a big role in that process these days.
But if you look closely, realty companies are clearly using the Web for brand presence, rather than search presence (save for PPC).
I did some SEO/SEM for a Major Real Estate Company(tm) about, eh, 2-3 [...]
