databases
Google Analytics Merits My Tinfoil Hat!
Saturday, June 21st, 2008Google is now providing ‘trend data’ to web site owners. Neato, eh?
If you read their FAQ, data is shared via the opt-in feature of Google Analytics, which various people have pointed out is hidden in the GA interface.
You can opt-out of the Google Analytics sharing, but you can’t opt your site out of the Trends [...]
E-Commerce: No Place for Wimps
Sunday, April 6th, 2008Here is how NOT to be a catalog retailer on the Internet:
Mail out a spring catalog with the new line as the feature
Launch your new web site, complete with a big feature on how neato-swell they hope everyone finds the new site
Fail to include ANY of the new spring line on the web site, whether [...]
Choosing a Keyword Research Tool
Wednesday, June 13th, 2007Like it or not, search engine optimization still starts at the page level. Without belittling the importance of quality site architecture and design, the first thing most people will think of when you say ‘SEO’ will be keyword research and content optimization.
I think keyword research is important. A lot of it is verifying the obvious, [...]
Out at SMX
Monday, June 4th, 2007I’m at SMX in Seattle this week, experiencing the magic of the Seattle weather and the oddities of my laptop’s battery. A few things I will expound on during my free time later:
why this conference’s food is currently winning the ‘conference prize’ for the recent past, excepting that of the MIMA Summit
Supplemental index
Duplicate content
Kneeling down [...]
Ceding Control & Its Hazards
Friday, April 20th, 2007I think Aaron Wall of SEOBook wrote a great post this week about Google and the ‘death’ of affiliate marketing. He really focuses on AdSense publishing, but I believe it goes further than that.
He doesn’t mention Google Analytics, but I think GA also factors into Google’s reach for control. There’s some extent to which I [...]
News of the Paranoid
Thursday, April 19th, 2007Today’s big news:
Google revenue is up 60%. Google profit is up 69%
Google re-named Search History to Web History, and are pushing the toolbar with PR enabled to track it better.
Tinfoil futures are UP as I manufacture hats for myself, all my loved ones, and my cats.
Now, to be fair, there are ways to disable flowing [...]
Google Ownz y00
Tuesday, April 17th, 2007The Wired interview with Google’s Eric Schmidt just confirms what I keep telling everyone who harps on the ‘Don’t be Evil!’ thing — ie, “But Google is GOOD! They have ‘Don’t Be Evil’ as a corporate motto!”
Me: Yeah, let’s define evil, shall we?
Google is pure Web 2.0 in the sense of how they collect and [...]
Search & Real Estate Online: Ugh
Sunday, March 18th, 2007I’m preparing to sell my house. Everyone knows that the Interweb is playing a big role in that process these days.
But if you look closely, realty companies are clearly using the Web for brand presence, rather than search presence (save for PPC).
I did some SEO/SEM for a Major Real Estate Company(tm) about, eh, 2-3 [...]
