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Like it or not, search engine optimization still starts at the page level. Without belittling the importance of quality site architecture and design, the first thing most people will think of when you say ‘SEO’ will be keyword research and content optimization. I think keyword research is important. A lot of it is verifying the obvious, [...] I think Aaron Wall of SEOBook wrote a great post this week about Google and the ‘death’ of affiliate marketing. He really focuses on AdSense publishing, but I believe it goes further than that. He doesn’t mention Google Analytics, but I think GA also factors into Google’s reach for control. There’s some extent to which I [...] Today’s big news: Google revenue is up 60%. Google profit is up 69% Now, to be fair, there are ways to disable flowing [...] The Wired interview with Google’s Eric Schmidt just confirms what I keep telling everyone who harps on the ‘Don’t be Evil!’ thing — ie, “But Google is GOOD! They have ‘Don’t Be Evil’ as a corporate motto!” Me: Yeah, let’s define evil, shall we? Google is pure Web 2.0 in the sense of how they collect and [...] I’m preparing to sell my house. Everyone knows that the Interweb is playing a big role in that process these days. But if you look closely, realty companies are clearly using the Web for brand presence, rather than search presence (save for PPC). I did some SEO/SEM for a Major Real Estate Company(tm) about, eh, 2-3 [...] |
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