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On Cats & Search Marketers

A study has found that cats sort of domesticated themselves because human granaries became a source of food, followed by the humans themselves encouraging the cats to stick around (because the cats ate the rats in the granaries).

The same is true of in-house SEOs, in my opinion. The magic of a lot of in-house positions, [...]

Out at SMX

I’m at SMX in Seattle this week, experiencing the magic of the Seattle weather and the oddities of my laptop’s battery. A few things I will expound on during my free time later:

why this conference’s food is currently winning the ‘conference prize’ for the recent past, excepting that of the MIMA Summit
Supplemental index

Duplicate content
Kneeling down [...]

Certification is Tiring

I give you David Temple, lord of the SEO/SEM Certification Blog, studying hard for his Google AdWords exam:

SEOing is hard. Good thing he’s a professional.

Things that are true:

1. I went a full 10 days without omnipresent wireless Internet.
2. I went a full 8 days without checking any of my e-mail.
3. I went 10 days without checking my work e-mail. (ha ha ha!)
4. I haven’t read any of my RSS feeds in 10 days. So if anything has happened in the world, I [...]

5 Reasons Why I Blog (hi paulie)

Paul Jahn, who I like to call the Pope of Search Marketing, is playing blog tag on the subject of ‘5 reasons why I blog.’

So.

Because blogs amuse me from a perspective of history. There’s some extent to which blog comment streams remind me of dial-up text BBSes. And the server this is on generally reminds [...]

Character Traits of SEO Pros

It’s hiring time again. Interviewing candidates always gets me thinking about what traits make for a top SEO practitioner, or someone who could become a top SEO practitioner, given several hundred sites to work on.

This is a really brief list, relative to what’s in my head:

Ability to understand human behavior and psychology — both from [...]

Duplicate Content & Local Search

I have a theory on duplicate content and local search that is insane, but seems to be true.

Based on trends I have seen in individual client sites at the day job, where in many cases they are carrying ‘duplicate content’ or ‘canned content,’ surrounded by custom content, design, and geolocator text, duplicate content can actually [...]

Putting the E in SEO

Sometimes, the E in SEO equals ‘entertainment.’

My friend and colleague David Temple found the following posting about top in-house SEOs, mentioning his name, my name, and our manager’s name.

Multiple sources of amusement follow:

We aren’t really ‘in-house’ SEO. We provide agency-like services within a specific vertical segment. With 6,000 clients, we can’t argue that we’re in-house [...]