day job
« Previous EntriesObsolescence & Landfills
Monday, March 31st, 2008Back in my misspent youth, I worked for a major provider of health insurance and clinic/hospital care. One year, early in the Intarweb era, we offered a program in which instead of sending out the provider directory to all the renewing members in our government groups, we sent them a one-page business reply card that [...]
Snake Attacks Dog
Thursday, March 6th, 2008It’s strange the things one discovers online while doing potentially productive work on behalf of clients.
For instance, today the Associated Press tells us the horrifying tale of a giant python eating a dog in Australia.
They even provide pictures!
I doubt this is going to be useful for my client, but this is important news to be [...]
The Premature Death of the Cover Letter
Friday, February 22nd, 2008I have maintained for several years, and can probably find industry study to support me, that the rise of online job sites has driven both an increase in applications to positions, and a decrease in cover letters written to support said applications.
Some might say: “Oooh, increased pool to choose from!” They’re generally wrong, simply in [...]
On Cats & Search Marketers
Saturday, June 30th, 2007A study has found that cats sort of domesticated themselves because human granaries became a source of food, followed by the humans themselves encouraging the cats to stick around (because the cats ate the rats in the granaries).
The same is true of in-house SEOs, in my opinion. The magic of a lot of in-house positions, [...]
On Self-Defeating Business Models
Monday, June 18th, 2007One of the interesting things to watch over the coming year will be what happens to a fairly common SEO business model, that of the ‘guaranteed top rankings!!!!’
With Google’s move to Universal Search and personalization, and the various manuevers of Yahoo, it’s hard to say where the people who promise rankings will land. It’s certain [...]
Out at SMX
Monday, June 4th, 2007I’m at SMX in Seattle this week, experiencing the magic of the Seattle weather and the oddities of my laptop’s battery. A few things I will expound on during my free time later:
why this conference’s food is currently winning the ‘conference prize’ for the recent past, excepting that of the MIMA Summit
Supplemental index
Duplicate content
Kneeling down [...]
Prediction: Video Mania
Tuesday, May 22nd, 2007Now that Universal Search has been announced, and covered in the mainstream media (Reuters, WSJ, etc. etc.), the next wave of SEO frenzy will be clients coming to their search marketing team or interactive agency agog about video.
This isn’t necessarily a bad thing, but I forsee a lot of awkward conversations about video:
Client: We need [...]
Certification is Tiring
Thursday, May 17th, 2007I give you David Temple, lord of the SEO/SEM Certification Blog, studying hard for his Google AdWords exam:
SEOing is hard. Good thing he’s a professional.
Things that are true:
Tuesday, May 15th, 20071. I went a full 10 days without omnipresent wireless Internet.
2. I went a full 8 days without checking any of my e-mail.
3. I went 10 days without checking my work e-mail. (ha ha ha!)
4. I haven’t read any of my RSS feeds in 10 days. So if anything has happened in the world, I [...]
5 Reasons Why I Blog (hi paulie)
Friday, April 13th, 2007Paul Jahn, who I like to call the Pope of Search Marketing, is playing blog tag on the subject of ‘5 reasons why I blog.’
So.
Because blogs amuse me from a perspective of history. There’s some extent to which blog comment streams remind me of dial-up text BBSes. And the server this is on generally reminds [...]
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