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Relax. Don’t Worry. Let the SEO Be.

Tuesday, April 3rd, 2007

The author of the Complete Joy of Homebrewing has a theme throughout the book:
Relax. Don’t worry. Have a homebrew.
I would like those people who buy SEO from qualified professionals to do something similar.
SEO is not an overnight thing. Micro-managing the title tags isn’t a grand idea. Having bizarre ideas on how things SHOULD work (in [...]

Character Traits of SEO Pros

Monday, April 2nd, 2007

It’s hiring time again. Interviewing candidates always gets me thinking about what traits make for a top SEO practitioner, or someone who could become a top SEO practitioner, given several hundred sites to work on.
This is a really brief list, relative to what’s in my head:

Ability to understand human behavior and psychology — both from [...]

Duplicate Content & Local Search

Tuesday, March 13th, 2007

I have a theory on duplicate content and local search that is insane, but seems to be true.
Based on trends I have seen in individual client sites at the day job, where in many cases they are carrying ‘duplicate content’ or ‘canned content,’ surrounded by custom content, design, and geolocator text, duplicate content can actually [...]

Updating Local Data for Search

Wednesday, March 7th, 2007

During a presentation to members of the marketing team at work yesterday, one question kept coming out from account managers and marketers about creating Google Local/Yahoo Local/Live Local listings, and correcting them when they’re pulling from bad data:
Why aren’t we doing this FOR clients?
In some ways, some of the elements of setting up for local [...]

Putting the E in SEO

Friday, March 2nd, 2007

Sometimes, the E in SEO equals ‘entertainment.’
My friend and colleague David Temple found the following posting about top in-house SEOs, mentioning his name, my name, and our manager’s name.
Multiple sources of amusement follow:

We aren’t really ‘in-house’ SEO. We provide agency-like services within a specific vertical segment. With 6,000 clients, we can’t argue that we’re in-house [...]

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