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Helpful Domain Tip

If you’re out registering a dot-com domain, and an available domain seems too good to be true here in 2007, go see if it has any residual inbound links (use Yahoo!) or a history over at archive.org.

If you get a really coherent domain name, chances are it’s been used before. Now, sometimes you’ll be fine. [...]

July 2nd, 2007 | Category: domains, google, porn, spam, yahoo | Comments are closed

Directories & The Sniff Test

I think any reasonably competent SEO has the good sense on how to tell if a directory is ‘good’ or ‘eh.’

Unfortunately, many of our clients, let alone non-clients who think they can’t afford SEO advice, don’t have the well-honed sense of smell. Nor should they be expected to — one of the advantages for a [...]

June 22nd, 2007 | Category: SEO, content strategy, directories, domains, dumb techniques, education, google, link building, marketing, search results, yahoo | Comments are closed

Self-Consciousness & SEO

…or, “Just use the internet to do illegal downloads and porn like the rest of us,” says my pal Jawa.

Being an SEO means being self-conscious about your own actions and the actions of others on the Internet. At least it does for me, possibly because it’s semi-universal, or possibly because I am a freak with [...]

June 19th, 2007 | Category: SEO, blogging, cats, domains, local search, porn, social media, video | 3 comments

Website Magazine Gets it Wrong

While traveling to Sea-Tac Airport today with the wonderful Ms. Christy Arneson-Jones, I started reading my free copy of Website Magazine. In their feature, “Five Steps to Outsourcing Search Marketing,” they recommend educating oneself. They included a handy quick quiz to determine what one might know right now.

Question #2 prompted a snort of derision from [...]

June 7th, 2007 | Category: SEO, domains, education, google, rant, zrong | 2 comments

Out at SMX

I’m at SMX in Seattle this week, experiencing the magic of the Seattle weather and the oddities of my laptop’s battery. A few things I will expound on during my free time later:

why this conference’s food is currently winning the ‘conference prize’ for the recent past, excepting that of the MIMA Summit
Supplemental index

Duplicate content
Kneeling down [...]

June 4th, 2007 | Category: :), SEM, SEO, cats, conferences, databases, day job, domains, education, google, link building, link-bait, local search, marketing, robots.txt, search engine features, search results, social media, spam, tinfoil hats, vacation | Comments are closed

Character Traits of SEO Pros

It’s hiring time again. Interviewing candidates always gets me thinking about what traits make for a top SEO practitioner, or someone who could become a top SEO practitioner, given several hundred sites to work on.

This is a really brief list, relative to what’s in my head:

Ability to understand human behavior and psychology — both from [...]

April 2nd, 2007 | Category: SEO, alcohol, conferences, content strategy, day job, domains, education, marketing, online branding | Comments are closed

Six Stupid Domain Tricks

Here are six odd domain strategies I would like to advise all builders of Web marketing plans to avoid:

I will buy 75 domains and build sites on all of them so I can dominate the first 7 pages of Google/Yahoo/MSN/my mom’s bookmark list.
I bought 75 domains, and I am using 74 of them to frame-in [...]

March 16th, 2007 | Category: content strategy, domains, dumb techniques, marketing | Comments are closed