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Web 2.0 Idea That Screams ‘Uh-Oh’

User generated content can be hazardous for any person or company with high negative opinion ratings. Mitt Romney, presidential candidate, is opening the door to a web full of pain with a new campaign gambit.

Hazards of Web 2.0

The greatest hazard of Web 2.0 is a failure to be genuine. Thus, every time WalMart try to enter the social space, something blows up in their faces.

Mythology of Sponsored WordPress Templates

I really don’t believe most WordPress sponsored templates are ranking rockets for the sponsors.

Black Hat SEO vs. Dunce Cap SEO

‘Black hat SEO’ is a label often erroneously applied to what are really ‘dunce cap’ online marketing tactics.

Jumbo Shrimp

Another comment on ‘directories:’

If all your title tags and meta-descriptions include how you’re ‘SEO friendly!’ and all that fluff, and your main means of promotion seems to be spammy footer tags in WordPress themes released under Creative Commons (meaning that someone’s not supposed to remove them), you probably pass about as much link value as [...]

Political Search

Rolling into the three-decade long primary race, we have studies evaluating the search effectiveness of various US presidential candidates already.

One limiter of the study is that it seems to focus purely on PPC spend. I find some of what various candidates are doing from an organic perspective to be far more interesting. They’re all on [...]

Directories & The Sniff Test

I think any reasonably competent SEO has the good sense on how to tell if a directory is ‘good’ or ‘eh.’

Unfortunately, many of our clients, let alone non-clients who think they can’t afford SEO advice, don’t have the well-honed sense of smell. Nor should they be expected to — one of the advantages for a [...]

Reliability of Online Reviews

This one’s for the Funk King of Minneapolis, Paul Jahn.

There’s a Salon blog post today on the reliability of online reviews. Here’s a choice bit:

Online ratings are beset by one main flaw, something pollsters call “response bias.” Because people are more likely to rate products that have moved them in some way — either positively [...]

Oh, Spam, How I Love Thee

Attached to an image touting the standard array of designer pharmeceuticals, I give you today’s assortment of weird text snippets, suitable for reading at a poetry slam or even your next SEO pitch:

I think highly focused ads are the answer.
The benefits of local search are clear: it allows you to find customers in your area [...]

Certification is Tiring

I give you David Temple, lord of the SEO/SEM Certification Blog, studying hard for his Google AdWords exam:

SEOing is hard. Good thing he’s a professional.