dumb techniques
« Previous EntriesE-Commerce: No Place for Wimps
Sunday, April 6th, 2008Here is how NOT to be a catalog retailer on the Internet:
Mail out a spring catalog with the new line as the feature
Launch your new web site, complete with a big feature on how neato-swell they hope everyone finds the new site
Fail to include ANY of the new spring line on the web site, whether [...]
Baffling Marketing Messages
Saturday, March 22nd, 2008I live not far from a used car dealership that is an outpost in one of those dealer mega-empires. This one is a bargain lot - you know, we’ll advance you your tax refund for a down payment, etc.
They regularly put giant inflatable things out front to advertise ’sales.’ There’s always a sale. We sometimes [...]
Age, Reason & SEO Strategy
Monday, September 17th, 2007Many people think ‘age of domain’ is the key to traffic. If only it were so easy…
Web 2.0 Idea That Screams ‘Uh-Oh’
Wednesday, August 29th, 2007User generated content can be hazardous for any person or company with high negative opinion ratings. Mitt Romney, presidential candidate, is opening the door to a web full of pain with a new campaign gambit.
Hazards of Web 2.0
Sunday, August 26th, 2007The greatest hazard of Web 2.0 is a failure to be genuine. Thus, every time WalMart try to enter the social space, something blows up in their faces.
Mythology of Sponsored WordPress Templates
Friday, July 20th, 2007I really don’t believe most WordPress sponsored templates are ranking rockets for the sponsors.
Evolving Signals Amidst Noise
Tuesday, July 17th, 2007A frequent theme among SEO bloggers is the need to create many positive signals to search engines and their users — preferably as many of these signals as possible.
Black Hat SEO vs. Dunce Cap SEO
Tuesday, July 10th, 2007‘Black hat SEO’ is a label often erroneously applied to what are really ‘dunce cap’ online marketing tactics.
Jumbo Shrimp
Thursday, July 5th, 2007Another comment on ‘directories:’
If all your title tags and meta-descriptions include how you’re ‘SEO friendly!’ and all that fluff, and your main means of promotion seems to be spammy footer tags in WordPress themes released under Creative Commons (meaning that someone’s not supposed to remove them), you probably pass about as much link value as [...]
Political Search
Tuesday, July 3rd, 2007Rolling into the three-decade long primary race, we have studies evaluating the search effectiveness of various US presidential candidates already.
One limiter of the study is that it seems to focus purely on PPC spend. I find some of what various candidates are doing from an organic perspective to be far more interesting. They’re all on [...]
