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Submissions: Snake Oil

People persist in believing submissions are necessary for the top 4 search engines.

July 25th, 2007 | Category: :), Ask.com, MSN, SEO, analytics, e-mail, education, google, marketing, search engine features, search results, the road to hell, white hat, yahoo | 2 comments

Directories & The Sniff Test

I think any reasonably competent SEO has the good sense on how to tell if a directory is ‘good’ or ‘eh.’

Unfortunately, many of our clients, let alone non-clients who think they can’t afford SEO advice, don’t have the well-honed sense of smell. Nor should they be expected to — one of the advantages for a [...]

June 22nd, 2007 | Category: SEO, content strategy, directories, domains, dumb techniques, education, google, link building, marketing, search results, yahoo | Comments are closed

Choosing a Keyword Research Tool

Like it or not, search engine optimization still starts at the page level. Without belittling the importance of quality site architecture and design, the first thing most people will think of when you say ‘SEO’ will be keyword research and content optimization.

I think keyword research is important. A lot of it is verifying the obvious, [...]

June 13th, 2007 | Category: SEO, content strategy, databases, education, marketing, rant | Comments are closed

Website Magazine Gets it Wrong

While traveling to Sea-Tac Airport today with the wonderful Ms. Christy Arneson-Jones, I started reading my free copy of Website Magazine. In their feature, “Five Steps to Outsourcing Search Marketing,” they recommend educating oneself. They included a handy quick quiz to determine what one might know right now.

Question #2 prompted a snort of derision from [...]

June 7th, 2007 | Category: SEO, domains, education, google, rant, zrong | 2 comments

Out at SMX

I’m at SMX in Seattle this week, experiencing the magic of the Seattle weather and the oddities of my laptop’s battery. A few things I will expound on during my free time later:

why this conference’s food is currently winning the ‘conference prize’ for the recent past, excepting that of the MIMA Summit
Supplemental index

Duplicate content
Kneeling down [...]

June 4th, 2007 | Category: :), SEM, SEO, cats, conferences, databases, day job, domains, education, google, link building, link-bait, local search, marketing, robots.txt, search engine features, search results, social media, spam, tinfoil hats, vacation | Comments are closed

Certification is Tiring

I give you David Temple, lord of the SEO/SEM Certification Blog, studying hard for his Google AdWords exam:

SEOing is hard. Good thing he’s a professional.

May 17th, 2007 | Category: :), PPC, SEM, SEO, advertising, day job, dumb techniques, education, google, meta-post, zrong | Comments are closed

Character Traits of SEO Pros

It’s hiring time again. Interviewing candidates always gets me thinking about what traits make for a top SEO practitioner, or someone who could become a top SEO practitioner, given several hundred sites to work on.

This is a really brief list, relative to what’s in my head:

Ability to understand human behavior and psychology — both from [...]

April 2nd, 2007 | Category: SEO, alcohol, conferences, content strategy, day job, domains, education, marketing, online branding | Comments are closed