education
« Previous EntriesHarsh Reality
Wednesday, April 16th, 2008On the Internet, ‘being a good guy’ will not drive performance in and of itself.
Being a good guy who leverages good guy qualities, such as friends who like him and will link to him and people who will write positive reviews on user-generated review sites helps a lot more than just complaining that a site [...]
Facebook is Not Your Private Bulletin Board
Tuesday, January 29th, 2008Items posted to Facebook are essentially public, and content should be considered in light of that fact. Public information can impact your life and employability.
Submissions: Snake Oil
Wednesday, July 25th, 2007People persist in believing submissions are necessary for the top 4 search engines.
Directories & The Sniff Test
Friday, June 22nd, 2007I think any reasonably competent SEO has the good sense on how to tell if a directory is ‘good’ or ‘eh.’
Unfortunately, many of our clients, let alone non-clients who think they can’t afford SEO advice, don’t have the well-honed sense of smell. Nor should they be expected to — one of the advantages for a [...]
Choosing a Keyword Research Tool
Wednesday, June 13th, 2007Like it or not, search engine optimization still starts at the page level. Without belittling the importance of quality site architecture and design, the first thing most people will think of when you say ‘SEO’ will be keyword research and content optimization.
I think keyword research is important. A lot of it is verifying the obvious, [...]
Website Magazine Gets it Wrong
Thursday, June 7th, 2007While traveling to Sea-Tac Airport today with the wonderful Ms. Christy Arneson-Jones, I started reading my free copy of Website Magazine. In their feature, “Five Steps to Outsourcing Search Marketing,” they recommend educating oneself. They included a handy quick quiz to determine what one might know right now.
Question #2 prompted a snort of derision from [...]
Why Must We Live in Vermin Dreams?
Tuesday, June 5th, 2007Vermin
Originally uploaded by Days Between Stations
This photo is actually graffiti on Amsterdam’s Prinsengracht, but it applies so equally well to SEO I had to post it here as well.
Chasing algorithms is a vermin dream. Over and over, we all say that SEO is more than [...]
Out at SMX
Monday, June 4th, 2007I’m at SMX in Seattle this week, experiencing the magic of the Seattle weather and the oddities of my laptop’s battery. A few things I will expound on during my free time later:
why this conference’s food is currently winning the ‘conference prize’ for the recent past, excepting that of the MIMA Summit
Supplemental index
Duplicate content
Kneeling down [...]
Certification is Tiring
Thursday, May 17th, 2007I give you David Temple, lord of the SEO/SEM Certification Blog, studying hard for his Google AdWords exam:
SEOing is hard. Good thing he’s a professional.
Relax. Don’t Worry. Let the SEO Be.
Tuesday, April 3rd, 2007The author of the Complete Joy of Homebrewing has a theme throughout the book:
Relax. Don’t worry. Have a homebrew.
I would like those people who buy SEO from qualified professionals to do something similar.
SEO is not an overnight thing. Micro-managing the title tags isn’t a grand idea. Having bizarre ideas on how things SHOULD work (in [...]
