For instance, apparently this site ranks for the search phrase ‘adjectives for hate’ right now. Checking in Keyword Discovery, I find they have a record for the query “adjective for [...]]]> I am endlessly fascinated by some of the reports in Google’s Webmaster Tools, but wonder if they don’t provide too much information for the average user.

For instance, apparently this site ranks for the search phrase ‘adjectives for hate’ right now. Checking in Keyword Discovery, I find they have a record for the query “adjective for the word hate.” Uh, woo?

Of course, I play with my blogs for fun. When I think of clients I know, or clients I have had who know enough to think, “I will verify my site! This is going to be great!”… my head hurts. These aren’t people who have stablished real KPIs or who will evaluate if the terms they show for, either in Webmaster Tools or their own analytics package, are worth showing for. They won’t evaluate conversion rates. No, they’re just going to look and go hysterical. Crawl error? Never mind that the crawl error takes place on their print-friendly pages, whcih they really should imp a robots.txt on anyway, it’s hysterics time!

Even if they rank for something fun, like ‘flaming pop tarts,’ as one client of mine once did. (Note: In that instance, since the client didn’t like being found for that phrase, I suggested we remove it. We did. Problem solved.)

I only value hysterics from clients when they pay me by the hour.