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Flash: It’s Not Just Search

The Google Webmaster Blog has a post about uses of Flash in Web pages. Naturally, as one might expect from Google, they focus on the ability of Googlebot or other spiders to ’see’ Flash.

Nothing’s wrong with this, mind you. Flash navigation is bad and needs to not exist.

But there are plenty of good reasons to [...]

July 5th, 2007 | Category: SEO, commerce, content strategy, conversion tracking, design, google, lead generation, marketing, online branding, search engine features, usability | Comments are closed

Reliability of Online Reviews

This one’s for the Funk King of Minneapolis, Paul Jahn.

There’s a Salon blog post today on the reliability of online reviews. Here’s a choice bit:

Online ratings are beset by one main flaw, something pollsters call “response bias.” Because people are more likely to rate products that have moved them in some way — either positively [...]

June 13th, 2007 | Category: advertising, directories, dumb techniques, lead generation, local search, marketing, paul jahn is funk king of minneapolis, search results, social media, spam, web 2.0, yahoo | 2 comments

Ceding Control & Its Hazards

I think Aaron Wall of SEOBook wrote a great post this week about Google and the ‘death’ of affiliate marketing. He really focuses on AdSense publishing, but I believe it goes further than that.

He doesn’t mention Google Analytics, but I think GA also factors into Google’s reach for control. There’s some extent to which I [...]

April 20th, 2007 | Category: advertising, analytics, data collection, databases, google, lead generation, marketing, privacy, search engine features, search results, tinfoil hats | Comments are closed

Can Local Search Replace Directories?

Understand: I think most major directories, at this point, suck.

Consider:

DMOZ: Mostly broken, and they’ve reached the volunteer organizational size where bizarrities and politics get in the way of either people who want to volunteer, or any of the volunteers being effective.

Yahoo!: Listings are by those who are paying for it. Editorial review is mostly ‘is [...]

April 1st, 2007 | Category: SEO, advertising, directories, lead generation, link building, local search, nostalgia, rant, search results | Comments are closed

Search & Real Estate Online: Ugh

I’m preparing to sell my house. Everyone knows that the Interweb is playing a big role in that process these days.

But if you look closely, realty companies are clearly using the Web for brand presence, rather than search presence (save for PPC).

I did some SEO/SEM for a Major Real Estate Company(tm) about, eh, 2-3 [...]

March 18th, 2007 | Category: PPC, SEM, SEO, conversion tracking, databases, dumb techniques, dynamic urls, lead generation, local search, marketing | Comments are closed