link building
« Previous EntriesHarsh Reality
Wednesday, April 16th, 2008On the Internet, ‘being a good guy’ will not drive performance in and of itself.
Being a good guy who leverages good guy qualities, such as friends who like him and will link to him and people who will write positive reviews on user-generated review sites helps a lot more than just complaining that a site [...]
Age, Reason & SEO Strategy
Monday, September 17th, 2007Many people think ‘age of domain’ is the key to traffic. If only it were so easy…
Jumbo Shrimp
Thursday, July 5th, 2007Another comment on ‘directories:’
If all your title tags and meta-descriptions include how you’re ‘SEO friendly!’ and all that fluff, and your main means of promotion seems to be spammy footer tags in WordPress themes released under Creative Commons (meaning that someone’s not supposed to remove them), you probably pass about as much link value as [...]
Political Search
Tuesday, July 3rd, 2007Rolling into the three-decade long primary race, we have studies evaluating the search effectiveness of various US presidential candidates already.
One limiter of the study is that it seems to focus purely on PPC spend. I find some of what various candidates are doing from an organic perspective to be far more interesting. They’re all on [...]
Directories & The Sniff Test
Friday, June 22nd, 2007I think any reasonably competent SEO has the good sense on how to tell if a directory is ‘good’ or ‘eh.’
Unfortunately, many of our clients, let alone non-clients who think they can’t afford SEO advice, don’t have the well-honed sense of smell. Nor should they be expected to — one of the advantages for a [...]
Out at SMX
Monday, June 4th, 2007I’m at SMX in Seattle this week, experiencing the magic of the Seattle weather and the oddities of my laptop’s battery. A few things I will expound on during my free time later:
why this conference’s food is currently winning the ‘conference prize’ for the recent past, excepting that of the MIMA Summit
Supplemental index
Duplicate content
Kneeling down [...]
SEO 12 Step Program: Rank-Checkers Anonymous
Wednesday, May 2nd, 20071. We admitted we were powerless over search engine rankings–that our obsession with Googling ourselves had become unmanageable.
2. Came to believe that a Power greater than ourselves could restore us to high rankings.
3. Made a decision to turn our will and our lives over to the care of Google’s Webmaster Guidelines as we understood Them.
4. Made a searching and [...]
Paid Link Crackdown
Tuesday, April 17th, 2007It’s all over the place: Google is looking at ways to get bitchy about paid links and hidden links.
I hate hidden links, simply because playing games with CSS to hide links from users is a clear sign of some form of dumbassery occurring.
But paid links are a really messy area. There’s a billion comments in [...]
Can Local Search Replace Directories?
Sunday, April 1st, 2007Understand: I think most major directories, at this point, suck.
Consider:
DMOZ: Mostly broken, and they’ve reached the volunteer organizational size where bizarrities and politics get in the way of either people who want to volunteer, or any of the volunteers being effective.
Yahoo!: Listings are by those who are paying for it. Editorial review is mostly ‘is [...]
Spring Break: Comment Spam Gone Wild!
Wednesday, March 14th, 2007In honor of Spring Break, we remind you why spam filters and comment moderation are blogger tools to cherish:
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