link building

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Harsh Reality

Wednesday, April 16th, 2008

On the Internet, ‘being a good guy’ will not drive performance in and of itself.
Being a good guy who leverages good guy qualities, such as friends who like him and will link to him and people who will write positive reviews on user-generated review sites helps a lot more than just complaining that a site [...]

Age, Reason & SEO Strategy

Monday, September 17th, 2007

Many people think ‘age of domain’ is the key to traffic. If only it were so easy…

Jumbo Shrimp

Thursday, July 5th, 2007

Another comment on ‘directories:’
If all your title tags and meta-descriptions include how you’re ‘SEO friendly!’ and all that fluff, and your main means of promotion seems to be spammy footer tags in WordPress themes released under Creative Commons (meaning that someone’s not supposed to remove them), you probably pass about as much link value as [...]

Political Search

Tuesday, July 3rd, 2007

Rolling into the three-decade long primary race, we have studies evaluating the search effectiveness of various US presidential candidates already.
One limiter of the study is that it seems to focus purely on PPC spend. I find some of what various candidates are doing from an organic perspective to be far more interesting. They’re all on [...]

Directories & The Sniff Test

Friday, June 22nd, 2007

I think any reasonably competent SEO has the good sense on how to tell if a directory is ‘good’ or ‘eh.’
Unfortunately, many of our clients, let alone non-clients who think they can’t afford SEO advice, don’t have the well-honed sense of smell. Nor should they be expected to — one of the advantages for a [...]

Out at SMX

Monday, June 4th, 2007

I’m at SMX in Seattle this week, experiencing the magic of the Seattle weather and the oddities of my laptop’s battery. A few things I will expound on during my free time later:

why this conference’s food is currently winning the ‘conference prize’ for the recent past, excepting that of the MIMA Summit
Supplemental index

Duplicate content
Kneeling down [...]

SEO 12 Step Program: Rank-Checkers Anonymous

Wednesday, May 2nd, 2007

1. We admitted we were powerless over search engine rankings–that our obsession with Googling ourselves had become unmanageable.
2. Came to believe that a Power greater than ourselves could restore us to high rankings.
3. Made a decision to turn our will and our lives over to the care of Google’s Webmaster Guidelines as we understood Them.
4. Made a searching and [...]

Paid Link Crackdown

Tuesday, April 17th, 2007

It’s all over the place: Google is looking at ways to get bitchy about paid links and hidden links.
I hate hidden links, simply because playing games with CSS to hide links from users is a clear sign of some form of dumbassery occurring.
But paid links are a really messy area. There’s a billion comments in [...]

Can Local Search Replace Directories?

Sunday, April 1st, 2007

Understand: I think most major directories, at this point, suck.
Consider:

DMOZ: Mostly broken, and they’ve reached the volunteer organizational size where bizarrities and politics get in the way of either people who want to volunteer, or any of the volunteers being effective.

Yahoo!: Listings are by those who are paying for it. Editorial review is mostly ‘is [...]

Spring Break: Comment Spam Gone Wild!

Wednesday, March 14th, 2007

In honor of Spring Break, we remind you why spam filters and comment moderation are blogger tools to cherish:

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