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Hazards of Web 2.0

The greatest hazard of Web 2.0 is a failure to be genuine. Thus, every time WalMart try to enter the social space, something blows up in their faces.

August 26th, 2007 | Category: advertising, content strategy, dumb techniques, marketing, online branding, social media, the road to hell, user generated content, web 2.0 | One comment

Submissions: Snake Oil

People persist in believing submissions are necessary for the top 4 search engines.

July 25th, 2007 | Category: :), Ask.com, MSN, SEO, analytics, e-mail, education, google, marketing, search engine features, search results, the road to hell, white hat, yahoo | 2 comments

Mythology of Sponsored WordPress Templates

I really don’t believe most WordPress sponsored templates are ranking rockets for the sponsors.

July 20th, 2007 | Category: advertising, blogging, content strategy, design, dumb techniques, dunce hat, google, marketing, meta-post, online branding, rank, rant, snowflakes, web 2.0 | Comments are closed

Every Snowflake is Unique. Are You?

Embrace your unique selling proposition.

July 10th, 2007 | Category: SEO, content strategy, google, marketing, online branding, rant, snowflakes, white hat | 3 comments

Minneapolis Locals: SEO Event 7/11

MIMA’s hosting a search event in Minneapolis. Let’s all go.

July 10th, 2007 | Category: :), Ask.com, MSN, PPC, SEM, SEO, conferences, google, marketing, minneapolis, search engine features, search results | Comments are closed

Flash: It’s Not Just Search

The Google Webmaster Blog has a post about uses of Flash in Web pages. Naturally, as one might expect from Google, they focus on the ability of Googlebot or other spiders to ’see’ Flash.

Nothing’s wrong with this, mind you. Flash navigation is bad and needs to not exist.

But there are plenty of good reasons to [...]

July 5th, 2007 | Category: SEO, commerce, content strategy, conversion tracking, design, google, lead generation, marketing, online branding, search engine features, usability | Comments are closed

Political Search

Rolling into the three-decade long primary race, we have studies evaluating the search effectiveness of various US presidential candidates already.

One limiter of the study is that it seems to focus purely on PPC spend. I find some of what various candidates are doing from an organic perspective to be far more interesting. They’re all on [...]

July 3rd, 2007 | Category: PPC, SEM, SEO, blogging, content strategy, dumb techniques, link building, marketing, politics, robots.txt, search results, social media, spam, tinfoil hats, user generated content, vacation, video, web 2.0, zrong | Comments are closed

Missed Opportunities in Real Estate Development

How many ‘Maple Streets’ does any one county, state or country need? I saw no fewer than two in a 28-mile bicycle ride last night.

What makes a real estate developer say, “Let’s name all these streets for trees?”

And why do they always choose the same trees? Why not a round of ‘Black Locust Lane’ or [...]

June 28th, 2007 | Category: :), marketing, meta-post | Comments are closed

Directories & The Sniff Test

I think any reasonably competent SEO has the good sense on how to tell if a directory is ‘good’ or ‘eh.’

Unfortunately, many of our clients, let alone non-clients who think they can’t afford SEO advice, don’t have the well-honed sense of smell. Nor should they be expected to — one of the advantages for a [...]

June 22nd, 2007 | Category: SEO, content strategy, directories, domains, dumb techniques, education, google, link building, marketing, search results, yahoo | Comments are closed

Reliability of Online Reviews

This one’s for the Funk King of Minneapolis, Paul Jahn.

There’s a Salon blog post today on the reliability of online reviews. Here’s a choice bit:

Online ratings are beset by one main flaw, something pollsters call “response bias.” Because people are more likely to rate products that have moved them in some way — either positively [...]

June 13th, 2007 | Category: advertising, directories, dumb techniques, lead generation, local search, marketing, paul jahn is funk king of minneapolis, search results, social media, spam, web 2.0, yahoo | 2 comments
 
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