marketing
« Previous EntriesGoogle Reader & Search History
Monday, July 14th, 2008I have personal proof that your search history, when logged in to Google, is applied to other Google properties.
I’ve been using Google Reader as my RSS aggregator. The blogs I have subscribed in Reader fall into three categories: Search/Marketing, Bicycling, and maybe one or two blogs belonging to friends that are a mix of both [...]
Web Sites, E-mail & Consistency - Oh My!
Monday, May 26th, 2008I was reading a magazine today and in many ads, service providers were listing both web sites and e-mail addresses for contacts. Great, huh? Small local landscape architecture firms, promoting themselves and doing the right thing!
Actually, there was one small hitch: A lot of these places/people would have their fancy business URL, then be listing [...]
Harsh Reality
Wednesday, April 16th, 2008On the Internet, ‘being a good guy’ will not drive performance in and of itself.
Being a good guy who leverages good guy qualities, such as friends who like him and will link to him and people who will write positive reviews on user-generated review sites helps a lot more than just complaining that a site [...]
E-Commerce: No Place for Wimps
Sunday, April 6th, 2008Here is how NOT to be a catalog retailer on the Internet:
Mail out a spring catalog with the new line as the feature
Launch your new web site, complete with a big feature on how neato-swell they hope everyone finds the new site
Fail to include ANY of the new spring line on the web site, whether [...]
Another Fine Rant… Pre-empted
Tuesday, April 1st, 2008I’ve been planning a rant about the baby-industrial complex, which I have concluded to be EVEN MORE EVIL than the marriage-industrial complex. However, it seems a new book’s been released that may even include something like research on the whole topic, not just my general rantiness.
Amazon sez:
Pamela Paul (Pornified: How Pornography Is Damaging Our Lives, [...]
Obsolescence & Landfills
Monday, March 31st, 2008Back in my misspent youth, I worked for a major provider of health insurance and clinic/hospital care. One year, early in the Intarweb era, we offered a program in which instead of sending out the provider directory to all the renewing members in our government groups, we sent them a one-page business reply card that [...]
Baffling Marketing Messages
Saturday, March 22nd, 2008I live not far from a used car dealership that is an outpost in one of those dealer mega-empires. This one is a bargain lot - you know, we’ll advance you your tax refund for a down payment, etc.
They regularly put giant inflatable things out front to advertise ’sales.’ There’s always a sale. We sometimes [...]
Intergalactic!
Monday, March 17th, 2008One of the most challenging things about optimizing a web site for a small business owner is controlling their expectations and tempering their ambitions. For many, a web site is more than just a way to reach their core audience - it’s a blurring of their understanding of who their core audience really is.
Because it’s [...]
Strategy
Wednesday, March 12th, 2008Building a web site is not a ‘marketing strategy.’
A web site is a marketing tactic or a marketing tool.
The Premature Death of the Cover Letter
Friday, February 22nd, 2008I have maintained for several years, and can probably find industry study to support me, that the rise of online job sites has driven both an increase in applications to positions, and a decrease in cover letters written to support said applications.
Some might say: “Oooh, increased pool to choose from!” They’re generally wrong, simply in [...]
