marketing
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Monday, March 17th, 2008One of the most challenging things about optimizing a web site for a small business owner is controlling their expectations and tempering their ambitions. For many, a web site is more than just a way to reach their core audience - it’s a blurring of their understanding of who their core audience really is.
Because it’s [...]
Strategy
Wednesday, March 12th, 2008Building a web site is not a ‘marketing strategy.’
A web site is a marketing tactic or a marketing tool.
The Premature Death of the Cover Letter
Friday, February 22nd, 2008I have maintained for several years, and can probably find industry study to support me, that the rise of online job sites has driven both an increase in applications to positions, and a decrease in cover letters written to support said applications.
Some might say: “Oooh, increased pool to choose from!” They’re generally wrong, simply in [...]
Facebook is Not Your Private Bulletin Board
Tuesday, January 29th, 2008Items posted to Facebook are essentially public, and content should be considered in light of that fact. Public information can impact your life and employability.
Automotive Search
Tuesday, October 23rd, 2007Automotive search is a dog-eat-muffler world with many dealerships having presence on many sites.
Age, Reason & SEO Strategy
Monday, September 17th, 2007Many people think ‘age of domain’ is the key to traffic. If only it were so easy…
Hazards of Web 2.0
Sunday, August 26th, 2007The greatest hazard of Web 2.0 is a failure to be genuine. Thus, every time WalMart try to enter the social space, something blows up in their faces.
Submissions: Snake Oil
Wednesday, July 25th, 2007People persist in believing submissions are necessary for the top 4 search engines.
Mythology of Sponsored WordPress Templates
Friday, July 20th, 2007I really don’t believe most WordPress sponsored templates are ranking rockets for the sponsors.
Evolving Signals Amidst Noise
Tuesday, July 17th, 2007A frequent theme among SEO bloggers is the need to create many positive signals to search engines and their users — preferably as many of these signals as possible.
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