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	<title>Between Stations &#187; MSN</title>
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	<description>perpetual motion</description>
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		<title>Reality Check</title>
		<link>http://www.betweenstations.com/2008/01/17/reality-check/</link>
		<comments>http://www.betweenstations.com/2008/01/17/reality-check/#comments</comments>
		<pubDate>Thu, 17 Jan 2008 16:35:46 +0000</pubDate>
		<dc:creator>Julie</dc:creator>
				<category><![CDATA[MSN]]></category>
		<category><![CDATA[rant]]></category>
		<category><![CDATA[search engine features]]></category>
		<category><![CDATA[search results]]></category>
		<category><![CDATA[the road to hell]]></category>
		<category><![CDATA[zrong]]></category>

		<guid isPermaLink="false">http://www.betweenstations.com/2008/01/17/reality-check/</guid>
		<description><![CDATA[Let's stop pretending otherwise: MSN Search sucks.]]></description>
			<content:encoded><![CDATA[<p>We need to all quit pretending that MSN/Live Search is a &#8216;real&#8217; search engine, or that it is a legitimate third competitor to the Big Two.</p>
<p>I know that it&#8217;s Microsoft, etc., but just because they&#8217;re huge we needn&#8217;t pander to their ego.</p>
<p><a href="http://www.seroundtable.com/archives/015997.html">Real search engines can follow basic web standards</a>.</p>
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		<slash:comments>2</slash:comments>
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		<title>I35W Bridge Updated in Google Maps</title>
		<link>http://www.betweenstations.com/2007/08/07/speed-of-online-map-update/</link>
		<comments>http://www.betweenstations.com/2007/08/07/speed-of-online-map-update/#comments</comments>
		<pubDate>Tue, 07 Aug 2007 22:19:04 +0000</pubDate>
		<dc:creator>Julie</dc:creator>
				<category><![CDATA[MSN]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[local search]]></category>
		<category><![CDATA[minneapolis]]></category>
		<category><![CDATA[search engine features]]></category>
		<category><![CDATA[yahoo]]></category>

		<guid isPermaLink="false">http://www.betweenstations.com/2007/08/07/speed-of-online-map-update/</guid>
		<description><![CDATA[Google Maps quickly accomodated changes in transportation infrastructure after a widely-publicized bridge collapse in Minneapolis.]]></description>
			<content:encoded><![CDATA[<p>Google Maps has already updated its directional capabilities to not use the I35-W bridge over the Mississippi River in Minneapolis.</p>
<p>Doubt they&#8217;ll keep up with all the surrounding road closures, given how day to day they are, but it shows a few things:</p>
<ul>
<li>Google learned from the outcry that occurred when the pre-Katrina satellite images stayed on Google Maps/Google Earth long past the destruction of the levees.
</li>
<li>There are clearly some mechanisms on the back end that can leave the appearance of a road in the map, but have it on a perpetual exclude.</li>
</ul>
<p>Now, yes, you can still see a yellow interstate line where the bridge should be, and still is &#8212; albeit in the river, and not especially traversable. But if you try to set up a journey that would typically route you via that bridge, Google is automatically routing you via one of the currently preferred alternate routes. For instance, just route between Rosedale Center (10 Rosedale Center, 55113) and the Metrodome (900 S 5th Street, 55415). Google chooses a routing that has you exit from MN36 to Highway 280. If you attempt to drag the map line to take 35W, it will force you to exit at Stinson. It will NOT allow you to take the bridge. </p>
<p>Total distance, per Google&#8217;s preferred route: 8.4 miles.</p>
<p><a href='http://www.betweenstations.com/wp-content/uploads/2007/08/google-maps.jpg' title='Google Maps - I35W Bridge'><img src='http://www.betweenstations.com/wp-content/uploads/2007/08/google-maps.thumbnail.jpg' alt='Google Maps - I35W Bridge' /></a></p>
<p>I35W would normally be the preferred route. Note that MSN Maps still routes via the bridge, giving you a trip of 6.5 miles:<br />
<a href='http://www.betweenstations.com/wp-content/uploads/2007/08/msn-maps.jpg' title='MSN Maps - I35W Bridge'><img src='http://www.betweenstations.com/wp-content/uploads/2007/08/msn-maps.thumbnail.jpg' alt='MSN Maps - I35W Bridge' /></a></p>
<p>Given that some of the exits that Google will allow you to route via only re-opened Monday, this is fairly quick updating of the service. Certainly, this update is faster than the commute many Twin Cities residents will be experiencing for the next 12-36 months as the bridge saga continues!</p>
<p>I also note that Yahoo Maps and MapQuest, both of which are powered by Navteq/Teleatlas, also now realize that the bridge is a bad routing. Looks like MSN is late to the party&#8230; again.</p>
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		<item>
		<title>Submissions: Snake Oil</title>
		<link>http://www.betweenstations.com/2007/07/25/the-retro-snake-oil-of-submissions/</link>
		<comments>http://www.betweenstations.com/2007/07/25/the-retro-snake-oil-of-submissions/#comments</comments>
		<pubDate>Wed, 25 Jul 2007 15:47:52 +0000</pubDate>
		<dc:creator>Julie</dc:creator>
				<category><![CDATA[:)]]></category>
		<category><![CDATA[Ask.com]]></category>
		<category><![CDATA[MSN]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[e-mail]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[search engine features]]></category>
		<category><![CDATA[search results]]></category>
		<category><![CDATA[the road to hell]]></category>
		<category><![CDATA[white hat]]></category>
		<category><![CDATA[yahoo]]></category>

		<guid isPermaLink="false">http://www.betweenstations.com/2007/07/25/the-retro-snake-oil-of-submissions/</guid>
		<description><![CDATA[People persist in believing submissions are necessary for the top 4 search engines. ]]></description>
			<content:encoded><![CDATA[<p>One of the top questions I get from well-intentioned new site owners concerns search engine submissions.</p>
<p>&#8220;I got an e-mail from a company that says they will submit me to 181 search engines for $(small amount of money). Should I do it?&#8221;</p>
<p>Truly, these people mean well. They see a low price tag and think/hope there might be value in it.</p>
<p>I always end up having to crush them. Assuming a $35 submission fee, that&#8217;s between 8 and 10 delicious gourmet schmancy coffee drinks. Mmm, caffeine.</p>
<p>Submission to the top 3 search engines &#8212; Google, Yahoo, and MSN &#8212; is technically unnecessary, as they&#8217;re all crawler-based, but if it makes you feel good, it can be done while drinking one of the abovementioned caffeinated treats. Yum. I actually tend to recommend submitting to MSN, because they&#8217;ve been totally irregular about indexing some of the sites I&#8217;m associated with even when we submit. Ask only recently started allowing submission, rounding out the top 4 properties.</p>
<p>Then, let&#8217;s look at Nielsen&#8217;s list of the <a href="http://www.nielsen-netratings.com/pr/pr_070719.pdf">top 10 search referring properties in the US</a>, June edition. Pretty much everything in the 6 remaining entrants in the top 10 have some relationship or data feed from the top 4. So, with the top 4, you&#8217;re really probably reaching into about 96.5% of households.</p>
<p>So, what to do with those other 7-9 coffee drinks? I typically recommend making a coffee date with your web traffic reports, once a week, for 7-9 weeks with the rest of the money you saved by not using a submissions service. Check your referring sites and URLs. See if you see any chances for inbound link building. Get all happy inside if your search referrals start going up. Be a coffee achiever. </p>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Minneapolis Locals: SEO Event 7/11</title>
		<link>http://www.betweenstations.com/2007/07/10/minneapolis-locals-seo-event-711/</link>
		<comments>http://www.betweenstations.com/2007/07/10/minneapolis-locals-seo-event-711/#comments</comments>
		<pubDate>Tue, 10 Jul 2007 14:30:22 +0000</pubDate>
		<dc:creator>Julie</dc:creator>
				<category><![CDATA[:)]]></category>
		<category><![CDATA[Ask.com]]></category>
		<category><![CDATA[MSN]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[conferences]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[minneapolis]]></category>
		<category><![CDATA[search engine features]]></category>
		<category><![CDATA[search results]]></category>

		<guid isPermaLink="false">http://www.betweenstations.com/2007/07/10/minneapolis-locals-seo-event-711/</guid>
		<description><![CDATA[MIMA's hosting a search event in Minneapolis. Let's all go.]]></description>
			<content:encoded><![CDATA[<p>The <a href="http://www.mima.org/events/index.asp?eventID=83">Minnesota Interactive Marketing Association</a> is sponsoring a good session on the Future of Search on July 11 at the always-posh Calhoun Beach Club.</p>
<p>The events are always well-run, the crunchy snacks are always crunchy and snack-like, and the cash bars tend to be pretty reasonable. The socializing is as good as you&#8217;re willing to make it.</p>
<p>For anyone in the area, it&#8217;s a good event to attend. I plan on making it, unless the summer sunshine beckons me too strongly to <a href="http://www.rideboldly.org">ride my bike</a>.  <img src='http://www.betweenstations.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  </p>
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