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Categories

Hazards of Web 2.0

The greatest hazard of Web 2.0 is a failure to be genuine. Thus, every time WalMart try to enter the social space, something blows up in their faces.

Mythology of Sponsored WordPress Templates

I really don’t believe most WordPress sponsored templates are ranking rockets for the sponsors.

Every Snowflake is Unique. Are You?

Embrace your unique selling proposition.

Flash: It’s Not Just Search

The Google Webmaster Blog has a post about uses of Flash in Web pages. Naturally, as one might expect from Google, they focus on the ability of Googlebot or other spiders to ’see’ Flash.

Nothing’s wrong with this, mind you. Flash navigation is bad and needs to not exist.

But there are plenty of good reasons to [...]

Google & PPC

In all the hub-bub about Google Universal Search, and the impact of Web History/Personalization/iGoogle on results, there’s something I don’t know that I’ve seen, but seems like an inevitable next step:

Impact of Universal and History on the display of PPC.

One of the places where AdWords pales in comparison to the MSN AdCenter is in its [...]

Prediction: Video Mania

Now that Universal Search has been announced, and covered in the mainstream media (Reuters, WSJ, etc. etc.), the next wave of SEO frenzy will be clients coming to their search marketing team or interactive agency agog about video.

This isn’t necessarily a bad thing, but I forsee a lot of awkward conversations about video:

Client Rush Hour [...]

Character Traits of SEO Pros

It’s hiring time again. Interviewing candidates always gets me thinking about what traits make for a top SEO practitioner, or someone who could become a top SEO practitioner, given several hundred sites to work on.

This is a really brief list, relative to what’s in my head:

Ability to understand human behavior and psychology — both from [...]