online branding
« Previous EntriesWeb Sites, E-mail & Consistency - Oh My!
Monday, May 26th, 2008I was reading a magazine today and in many ads, service providers were listing both web sites and e-mail addresses for contacts. Great, huh? Small local landscape architecture firms, promoting themselves and doing the right thing!
Actually, there was one small hitch: A lot of these places/people would have their fancy business URL, then be listing [...]
Harsh Reality
Wednesday, April 16th, 2008On the Internet, ‘being a good guy’ will not drive performance in and of itself.
Being a good guy who leverages good guy qualities, such as friends who like him and will link to him and people who will write positive reviews on user-generated review sites helps a lot more than just complaining that a site [...]
E-Commerce: No Place for Wimps
Sunday, April 6th, 2008Here is how NOT to be a catalog retailer on the Internet:
Mail out a spring catalog with the new line as the feature
Launch your new web site, complete with a big feature on how neato-swell they hope everyone finds the new site
Fail to include ANY of the new spring line on the web site, whether [...]
Facebook is Not Your Private Bulletin Board
Tuesday, January 29th, 2008Items posted to Facebook are essentially public, and content should be considered in light of that fact. Public information can impact your life and employability.
Automotive Search
Tuesday, October 23rd, 2007Automotive search is a dog-eat-muffler world with many dealerships having presence on many sites.
Hazards of Web 2.0
Sunday, August 26th, 2007The greatest hazard of Web 2.0 is a failure to be genuine. Thus, every time WalMart try to enter the social space, something blows up in their faces.
Mythology of Sponsored WordPress Templates
Friday, July 20th, 2007I really don’t believe most WordPress sponsored templates are ranking rockets for the sponsors.
Evolving Signals Amidst Noise
Tuesday, July 17th, 2007A frequent theme among SEO bloggers is the need to create many positive signals to search engines and their users — preferably as many of these signals as possible.
Every Snowflake is Unique. Are You?
Tuesday, July 10th, 2007Embrace your unique selling proposition.
Flash: It’s Not Just Search
Thursday, July 5th, 2007The Google Webmaster Blog has a post about uses of Flash in Web pages. Naturally, as one might expect from Google, they focus on the ability of Googlebot or other spiders to ’see’ Flash.
Nothing’s wrong with this, mind you. Flash navigation is bad and needs to not exist.
But there are plenty of good reasons to [...]
