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Google & PPC

Wednesday, May 23rd, 2007

In all the hub-bub about Google Universal Search, and the impact of Web History/Personalization/iGoogle on results, there’s something I don’t know that I’ve seen, but seems like an inevitable next step:
Impact of Universal and History on the display of PPC.
One of the places where AdWords pales in comparison to the MSN AdCenter is in its [...]

Prediction: Video Mania

Tuesday, May 22nd, 2007

Now that Universal Search has been announced, and covered in the mainstream media (Reuters, WSJ, etc. etc.), the next wave of SEO frenzy will be clients coming to their search marketing team or interactive agency agog about video.
This isn’t necessarily a bad thing, but I forsee a lot of awkward conversations about video:

Client: We need [...]

Character Traits of SEO Pros

Monday, April 2nd, 2007

It’s hiring time again. Interviewing candidates always gets me thinking about what traits make for a top SEO practitioner, or someone who could become a top SEO practitioner, given several hundred sites to work on.
This is a really brief list, relative to what’s in my head:

Ability to understand human behavior and psychology — both from [...]

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