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Reliability of Online Reviews

This one’s for the Funk King of Minneapolis, Paul Jahn.

There’s a Salon blog post today on the reliability of online reviews. Here’s a choice bit:

Online ratings are beset by one main flaw, something pollsters call “response bias.” Because people are more likely to rate products that have moved them in some way — either positively [...]

June 13th, 2007 | Category: advertising, directories, dumb techniques, lead generation, local search, marketing, paul jahn is funk king of minneapolis, search results, social media, spam, web 2.0, yahoo | 2 comments

Paul Jahn: Still Funk King of Minneapolis

Paul Jahn is funk king of Minneapolis.

April 20th, 2007 | Category: local search, meta-post, paul jahn is funk king of minneapolis, social media, web 2.0 | 3 comments

5 Reasons Why I Blog (hi paulie)

Paul Jahn, who I like to call the Pope of Search Marketing, is playing blog tag on the subject of ‘5 reasons why I blog.’

So.

Because blogs amuse me from a perspective of history. There’s some extent to which blog comment streams remind me of dial-up text BBSes. And the server this is on generally reminds [...]

April 13th, 2007 | Category: blogging, day job, meta-post, paul jahn is funk king of minneapolis | One comment

Shame From the Past: Talking Urinal Cakes

My pal Paul Jahn, Local Search Geek Extraordinaire — and the Minneapolis Star-Tribune — have revealed that talking urinal cakes were placed locally to discourage drunk-driving on a very drunk weekend in the Cities (St. Pat’s and the WCHA Frozen Five will do that).

True fact: I have purchased bathroom advertising in my past, including, ahem, [...]

March 18th, 2007 | Category: advertising, dumb techniques, local search, marketing, meta-post, nostalgia, paul jahn is funk king of minneapolis | 3 comments