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Harsh Reality

Wednesday, April 16th, 2008

On the Internet, ‘being a good guy’ will not drive performance in and of itself.
Being a good guy who leverages good guy qualities, such as friends who like him and will link to him and people who will write positive reviews on user-generated review sites helps a lot more than just complaining that a site [...]

Mythology of Sponsored WordPress Templates

Friday, July 20th, 2007

I really don’t believe most WordPress sponsored templates are ranking rockets for the sponsors.

Evolving Signals Amidst Noise

Tuesday, July 17th, 2007

A frequent theme among SEO bloggers is the need to create many positive signals to search engines and their users — preferably as many of these signals as possible.

On Self-Defeating Business Models

Monday, June 18th, 2007

One of the interesting things to watch over the coming year will be what happens to a fairly common SEO business model, that of the ‘guaranteed top rankings!!!!’
With Google’s move to Universal Search and personalization, and the various manuevers of Yahoo, it’s hard to say where the people who promise rankings will land. It’s certain [...]

Dealing with Penalties

Friday, June 15th, 2007

Rand over at SEOMoz did a great job of putting together a flow-chart of dealing with Google penalties the other day.
He was more polite about one topic than I often want to be relative to a site owner claiming penalty: He refers to the alternative as losing rank to competitors. In many cases, the unvarnished [...]

Why Must We Live in Vermin Dreams?

Tuesday, June 5th, 2007

Vermin

Originally uploaded by Days Between Stations

This photo is actually graffiti on Amsterdam’s Prinsengracht, but it applies so equally well to SEO I had to post it here as well.
Chasing algorithms is a vermin dream. Over and over, we all say that SEO is more than [...]