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Political Search

Rolling into the three-decade long primary race, we have studies evaluating the search effectiveness of various US presidential candidates already.

One limiter of the study is that it seems to focus purely on PPC spend. I find some of what various candidates are doing from an organic perspective to be far more interesting. They’re all on [...]

July 3rd, 2007 | Category: PPC, SEM, SEO, blogging, content strategy, dumb techniques, link building, marketing, politics, robots.txt, search results, social media, spam, tinfoil hats, user generated content, vacation, video, web 2.0, zrong | Comments are closed

Out at SMX

I’m at SMX in Seattle this week, experiencing the magic of the Seattle weather and the oddities of my laptop’s battery. A few things I will expound on during my free time later:

why this conference’s food is currently winning the ‘conference prize’ for the recent past, excepting that of the MIMA Summit
Supplemental index

Duplicate content
Kneeling down [...]

June 4th, 2007 | Category: :), SEM, SEO, cats, conferences, databases, day job, domains, education, google, link building, link-bait, local search, marketing, robots.txt, search engine features, search results, social media, spam, tinfoil hats, vacation | Comments are closed

Webmaster Tools: Too Much Information?

I am endlessly fascinated by some of the reports in Google’s Webmaster Tools, but wonder if they don’t provide too much information for the average user.

For instance, apparently this site ranks for the search phrase ‘adjectives for hate’ right now. Checking in Keyword Discovery, I find they have a record for the query “adjective for [...]

April 3rd, 2007 | Category: SEO, analytics, blogging, dumb techniques, google, kpi, robots.txt, search results | One comment

Death to ‘Search Results’ in Search Results

Oh, at last:

Google has added a line to Webmaster Guidelines to ask that Webmasters use a robots.txt file to disallow the indexation of search results pages:

Use robots.txt to prevent crawling of search results pages or other auto-generated pages that don’t add much value for users coming from search engines.

I really hope they programmatically find a [...]

March 12th, 2007 | Category: SEO, cats, robots.txt, search results | Comments are closed