" />" />

Categories

Black Hat SEO vs. Dunce Cap SEO

‘Black hat SEO’ is a label often erroneously applied to what are really ‘dunce cap’ online marketing tactics.

July 10th, 2007 | Category: SEM, SEO, black hat, content strategy, dumb techniques, dunce hat, spam, tinfoil hats, white hat | 3 comments

Minneapolis Locals: SEO Event 7/11

MIMA’s hosting a search event in Minneapolis. Let’s all go.

July 10th, 2007 | Category: :), Ask.com, MSN, PPC, SEM, SEO, conferences, google, marketing, minneapolis, search engine features, search results | Comments are closed

Political Search

Rolling into the three-decade long primary race, we have studies evaluating the search effectiveness of various US presidential candidates already.

One limiter of the study is that it seems to focus purely on PPC spend. I find some of what various candidates are doing from an organic perspective to be far more interesting. They’re all on [...]

July 3rd, 2007 | Category: PPC, SEM, SEO, blogging, content strategy, dumb techniques, link building, marketing, politics, robots.txt, search results, social media, spam, tinfoil hats, user generated content, vacation, video, web 2.0, zrong | Comments are closed

Out at SMX

I’m at SMX in Seattle this week, experiencing the magic of the Seattle weather and the oddities of my laptop’s battery. A few things I will expound on during my free time later:

why this conference’s food is currently winning the ‘conference prize’ for the recent past, excepting that of the MIMA Summit
Supplemental index

Duplicate content
Kneeling down [...]

June 4th, 2007 | Category: :), SEM, SEO, cats, conferences, databases, day job, domains, education, google, link building, link-bait, local search, marketing, robots.txt, search engine features, search results, social media, spam, tinfoil hats, vacation | Comments are closed

Google & PPC

In all the hub-bub about Google Universal Search, and the impact of Web History/Personalization/iGoogle on results, there’s something I don’t know that I’ve seen, but seems like an inevitable next step:

Impact of Universal and History on the display of PPC.

One of the places where AdWords pales in comparison to the MSN AdCenter is in its [...]

May 23rd, 2007 | Category: PPC, SEM, SEO, advertising, data collection, google, online branding, search engine features, search results, tinfoil hats | One comment

Certification is Tiring

I give you David Temple, lord of the SEO/SEM Certification Blog, studying hard for his Google AdWords exam:

SEOing is hard. Good thing he’s a professional.

May 17th, 2007 | Category: :), PPC, SEM, SEO, advertising, day job, dumb techniques, education, google, meta-post, zrong | Comments are closed

Paid Link Crackdown

It’s all over the place: Google is looking at ways to get bitchy about paid links and hidden links.

I hate hidden links, simply because playing games with CSS to hide links from users is a clear sign of some form of dumbassery occurring.

But paid links are a really messy area. There’s a billion comments in [...]

April 17th, 2007 | Category: SEM, SEO, advertising, alcohol, cats, comment spam, directories, dumb techniques, link building, link-bait, marketing, nofollow, search results, spam, tinfoil hats | Comments are closed

Search & Real Estate Online: Ugh

I’m preparing to sell my house. Everyone knows that the Interweb is playing a big role in that process these days.

But if you look closely, realty companies are clearly using the Web for brand presence, rather than search presence (save for PPC).

I did some SEO/SEM for a Major Real Estate Company(tm) about, eh, 2-3 [...]

March 18th, 2007 | Category: PPC, SEM, SEO, conversion tracking, databases, dumb techniques, dynamic urls, lead generation, local search, marketing | Comments are closed