SEM
« Previous EntriesIntergalactic!
Monday, March 17th, 2008One of the most challenging things about optimizing a web site for a small business owner is controlling their expectations and tempering their ambitions. For many, a web site is more than just a way to reach their core audience - it’s a blurring of their understanding of who their core audience really is.
Because it’s [...]
Evolving Signals Amidst Noise
Tuesday, July 17th, 2007A frequent theme among SEO bloggers is the need to create many positive signals to search engines and their users — preferably as many of these signals as possible.
Black Hat SEO vs. Dunce Cap SEO
Tuesday, July 10th, 2007‘Black hat SEO’ is a label often erroneously applied to what are really ‘dunce cap’ online marketing tactics.
Minneapolis Locals: SEO Event 7/11
Tuesday, July 10th, 2007MIMA’s hosting a search event in Minneapolis. Let’s all go.
Political Search
Tuesday, July 3rd, 2007Rolling into the three-decade long primary race, we have studies evaluating the search effectiveness of various US presidential candidates already.
One limiter of the study is that it seems to focus purely on PPC spend. I find some of what various candidates are doing from an organic perspective to be far more interesting. They’re all on [...]
Out at SMX
Monday, June 4th, 2007I’m at SMX in Seattle this week, experiencing the magic of the Seattle weather and the oddities of my laptop’s battery. A few things I will expound on during my free time later:
why this conference’s food is currently winning the ‘conference prize’ for the recent past, excepting that of the MIMA Summit
Supplemental index
Duplicate content
Kneeling down [...]
Google & PPC
Wednesday, May 23rd, 2007In all the hub-bub about Google Universal Search, and the impact of Web History/Personalization/iGoogle on results, there’s something I don’t know that I’ve seen, but seems like an inevitable next step:
Impact of Universal and History on the display of PPC.
One of the places where AdWords pales in comparison to the MSN AdCenter is in its [...]
Certification is Tiring
Thursday, May 17th, 2007I give you David Temple, lord of the SEO/SEM Certification Blog, studying hard for his Google AdWords exam:
SEOing is hard. Good thing he’s a professional.
Paid Link Crackdown
Tuesday, April 17th, 2007It’s all over the place: Google is looking at ways to get bitchy about paid links and hidden links.
I hate hidden links, simply because playing games with CSS to hide links from users is a clear sign of some form of dumbassery occurring.
But paid links are a really messy area. There’s a billion comments in [...]
Relax. Don’t Worry. Let the SEO Be.
Tuesday, April 3rd, 2007The author of the Complete Joy of Homebrewing has a theme throughout the book:
Relax. Don’t worry. Have a homebrew.
I would like those people who buy SEO from qualified professionals to do something similar.
SEO is not an overnight thing. Micro-managing the title tags isn’t a grand idea. Having bizarre ideas on how things SHOULD work (in [...]
