SEO
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Tuesday, July 10th, 2007Embrace your unique selling proposition.
Black Hat SEO vs. Dunce Cap SEO
Tuesday, July 10th, 2007‘Black hat SEO’ is a label often erroneously applied to what are really ‘dunce cap’ online marketing tactics.
Minneapolis Locals: SEO Event 7/11
Tuesday, July 10th, 2007MIMA’s hosting a search event in Minneapolis. Let’s all go.
Flash: It’s Not Just Search
Thursday, July 5th, 2007The Google Webmaster Blog has a post about uses of Flash in Web pages. Naturally, as one might expect from Google, they focus on the ability of Googlebot or other spiders to ’see’ Flash.
Nothing’s wrong with this, mind you. Flash navigation is bad and needs to not exist.
But there are plenty of good reasons to [...]
Political Search
Tuesday, July 3rd, 2007Rolling into the three-decade long primary race, we have studies evaluating the search effectiveness of various US presidential candidates already.
One limiter of the study is that it seems to focus purely on PPC spend. I find some of what various candidates are doing from an organic perspective to be far more interesting. They’re all on [...]
On Cats & Search Marketers
Saturday, June 30th, 2007A study has found that cats sort of domesticated themselves because human granaries became a source of food, followed by the humans themselves encouraging the cats to stick around (because the cats ate the rats in the granaries).
The same is true of in-house SEOs, in my opinion. The magic of a lot of in-house positions, [...]
Directories & The Sniff Test
Friday, June 22nd, 2007I think any reasonably competent SEO has the good sense on how to tell if a directory is ‘good’ or ‘eh.’
Unfortunately, many of our clients, let alone non-clients who think they can’t afford SEO advice, don’t have the well-honed sense of smell. Nor should they be expected to — one of the advantages for a [...]
Self-Consciousness & SEO
Tuesday, June 19th, 2007…or, “Just use the internet to do illegal downloads and porn like the rest of us,” says my pal Jawa.
Being an SEO means being self-conscious about your own actions and the actions of others on the Internet. At least it does for me, possibly because it’s semi-universal, or possibly because I am a freak with [...]
On Self-Defeating Business Models
Monday, June 18th, 2007One of the interesting things to watch over the coming year will be what happens to a fairly common SEO business model, that of the ‘guaranteed top rankings!!!!’
With Google’s move to Universal Search and personalization, and the various manuevers of Yahoo, it’s hard to say where the people who promise rankings will land. It’s certain [...]
Dealing with Penalties
Friday, June 15th, 2007Rand over at SEOMoz did a great job of putting together a flow-chart of dealing with Google penalties the other day.
He was more polite about one topic than I often want to be relative to a site owner claiming penalty: He refers to the alternative as losing rank to competitors. In many cases, the unvarnished [...]
