SEO
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Monday, June 18th, 2007One of the interesting things to watch over the coming year will be what happens to a fairly common SEO business model, that of the ‘guaranteed top rankings!!!!’
With Google’s move to Universal Search and personalization, and the various manuevers of Yahoo, it’s hard to say where the people who promise rankings will land. It’s certain [...]
Dealing with Penalties
Friday, June 15th, 2007Rand over at SEOMoz did a great job of putting together a flow-chart of dealing with Google penalties the other day.
He was more polite about one topic than I often want to be relative to a site owner claiming penalty: He refers to the alternative as losing rank to competitors. In many cases, the unvarnished [...]
Choosing a Keyword Research Tool
Wednesday, June 13th, 2007Like it or not, search engine optimization still starts at the page level. Without belittling the importance of quality site architecture and design, the first thing most people will think of when you say ‘SEO’ will be keyword research and content optimization.
I think keyword research is important. A lot of it is verifying the obvious, [...]
Website Magazine Gets it Wrong
Thursday, June 7th, 2007While traveling to Sea-Tac Airport today with the wonderful Ms. Christy Arneson-Jones, I started reading my free copy of Website Magazine. In their feature, “Five Steps to Outsourcing Search Marketing,” they recommend educating oneself. They included a handy quick quiz to determine what one might know right now.
Question #2 prompted a snort of derision from [...]
Why Must We Live in Vermin Dreams?
Tuesday, June 5th, 2007Vermin
Originally uploaded by Days Between Stations
This photo is actually graffiti on Amsterdam’s Prinsengracht, but it applies so equally well to SEO I had to post it here as well.
Chasing algorithms is a vermin dream. Over and over, we all say that SEO is more than [...]
Out at SMX
Monday, June 4th, 2007I’m at SMX in Seattle this week, experiencing the magic of the Seattle weather and the oddities of my laptop’s battery. A few things I will expound on during my free time later:
why this conference’s food is currently winning the ‘conference prize’ for the recent past, excepting that of the MIMA Summit
Supplemental index
Duplicate content
Kneeling down [...]
Google & PPC
Wednesday, May 23rd, 2007In all the hub-bub about Google Universal Search, and the impact of Web History/Personalization/iGoogle on results, there’s something I don’t know that I’ve seen, but seems like an inevitable next step:
Impact of Universal and History on the display of PPC.
One of the places where AdWords pales in comparison to the MSN AdCenter is in its [...]
Certification is Tiring
Thursday, May 17th, 2007I give you David Temple, lord of the SEO/SEM Certification Blog, studying hard for his Google AdWords exam:
SEOing is hard. Good thing he’s a professional.
SEO 12 Step Program: Rank-Checkers Anonymous
Wednesday, May 2nd, 20071. We admitted we were powerless over search engine rankings–that our obsession with Googling ourselves had become unmanageable.
2. Came to believe that a Power greater than ourselves could restore us to high rankings.
3. Made a decision to turn our will and our lives over to the care of Google’s Webmaster Guidelines as we understood Them.
4. Made a searching and [...]
Paid Link Crackdown
Tuesday, April 17th, 2007It’s all over the place: Google is looking at ways to get bitchy about paid links and hidden links.
I hate hidden links, simply because playing games with CSS to hide links from users is a clear sign of some form of dumbassery occurring.
But paid links are a really messy area. There’s a billion comments in [...]
