User generated content can be hazardous for any person or company with high negative opinion ratings. Mitt Romney, presidential candidate, is opening the door to a web full of pain with a new campaign gambit.
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August 29th, 2007 | Category: advertising, dumb techniques, found objects, politics, social media, the road to hell, user generated content, video, web 2.0, yahoo | Comments are closed
The greatest hazard of Web 2.0 is a failure to be genuine. Thus, every time WalMart try to enter the social space, something blows up in their faces. August 26th, 2007 | Category: advertising, content strategy, dumb techniques, marketing, online branding, social media, the road to hell, user generated content, web 2.0 | One comment
Niche social media sites are coming out of the woodwork. August 1st, 2007 | Category: SEO, directories, social media, spam, the road to hell, user generated content | Comments are closed
Rolling into the three-decade long primary race, we have studies evaluating the search effectiveness of various US presidential candidates already. One limiter of the study is that it seems to focus purely on PPC spend. I find some of what various candidates are doing from an organic perspective to be far more interesting. They’re all on [...] July 3rd, 2007 | Category: PPC, SEM, SEO, blogging, content strategy, dumb techniques, link building, marketing, politics, robots.txt, search results, social media, spam, tinfoil hats, user generated content, vacation, video, web 2.0, zrong | Comments are closed
…or, “Just use the internet to do illegal downloads and porn like the rest of us,” says my pal Jawa. Being an SEO means being self-conscious about your own actions and the actions of others on the Internet. At least it does for me, possibly because it’s semi-universal, or possibly because I am a freak with [...] June 19th, 2007 | Category: SEO, blogging, cats, domains, local search, porn, social media, video | 3 comments
This one’s for the Funk King of Minneapolis, Paul Jahn. There’s a Salon blog post today on the reliability of online reviews. Here’s a choice bit: Online ratings are beset by one main flaw, something pollsters call “response bias.” Because people are more likely to rate products that have moved them in some way — either positively [...] June 13th, 2007 | Category: advertising, directories, dumb techniques, lead generation, local search, marketing, paul jahn is funk king of minneapolis, search results, social media, spam, web 2.0, yahoo | 2 comments
I’m at SMX in Seattle this week, experiencing the magic of the Seattle weather and the oddities of my laptop’s battery. A few things I will expound on during my free time later: why this conference’s food is currently winning the ‘conference prize’ for the recent past, excepting that of the MIMA Summit Duplicate content June 4th, 2007 | Category: :), SEM, SEO, cats, conferences, databases, day job, domains, education, google, link building, link-bait, local search, marketing, robots.txt, search engine features, search results, social media, spam, tinfoil hats, vacation | Comments are closed
Paul Jahn is funk king of Minneapolis. April 20th, 2007 | Category: local search, meta-post, paul jahn is funk king of minneapolis, social media, web 2.0 | 3 comments
Maybe I just haven’t been paying attention, but when did Google start showing ‘Note This?’ links in search results for signed-in users? I know Notebook launched in April 2006, but I can’t recall having seen this show up like this prior to now: Is this another collaborative filter-Web 2.0-data collection manuever? Or is it just a ‘hey, [...] April 18th, 2007 | Category: data collection, google, search engine features, search results, social media, tinfoil hats, web 2.0 | Comments are closed
Every so often, I get nostalgic for Days Of Olde(tm) and the early days of the Web. Those magical days when the Web was all Webrings (invariably of people’s D-n-D characters), lists of CDs, and pictures of people’s cats. On GeoCities. Then I consider several things: In 1996, I wanted to move from Chicago to Minneapolis. I [...] March 5th, 2007 | Category: SEO, blogging, cats, link building, nostalgia, social media, web 2.0 | 2 comments
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