Between Stations

One of the most challenging things about optimizing a web site for a small business owner is controlling their expectations and tempering their ambitions. For many, a web site is more than just a way to reach their core audience – it’s a blurring of their understanding of who their core audience really is.

Because it’s [...]

Building a web site is not a ‘marketing strategy.’

A web site is a marketing tactic or a marketing tool.

I have maintained for several years, and can probably find industry study to support me, that the rise of online job sites has driven both an increase in applications to positions, and a decrease in cover letters written to support said applications.

Some might say: “Oooh, increased pool to choose from!” They’re generally wrong, simply in [...]

Many people think ‘age of domain’ is the key to traffic. If only it were so easy…