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Web Sites, E-mail & Consistency – Oh My!

I was reading a magazine today and in many ads, service providers were listing both web sites and e-mail addresses for contacts. Great, huh? Small local landscape architecture firms, promoting themselves and doing the right thing!

Actually, there was one small hitch: A lot of these places/people would have their fancy business URL, then be listing [...]

Sanitized Advertising Not For Your Protection

Some time back, when the big lawsuits were filed and won against Big Tobacco, ads about how bad smoking really is were supposed to get worse – messier, scarier, truer.

Years later, we now know that this didn’t happen. Whether it’s just squeamishness by creators of PSAs, influence by tobacco companies, or squeamishness by broadcasting companies, [...]