traditional media
Web Sites, E-mail & Consistency - Oh My!
Monday, May 26th, 2008I was reading a magazine today and in many ads, service providers were listing both web sites and e-mail addresses for contacts. Great, huh? Small local landscape architecture firms, promoting themselves and doing the right thing!
Actually, there was one small hitch: A lot of these places/people would have their fancy business URL, then be listing [...]
Harsh Reality
Wednesday, April 16th, 2008On the Internet, ‘being a good guy’ will not drive performance in and of itself.
Being a good guy who leverages good guy qualities, such as friends who like him and will link to him and people who will write positive reviews on user-generated review sites helps a lot more than just complaining that a site [...]
E-Commerce: No Place for Wimps
Sunday, April 6th, 2008Here is how NOT to be a catalog retailer on the Internet:
Mail out a spring catalog with the new line as the feature
Launch your new web site, complete with a big feature on how neato-swell they hope everyone finds the new site
Fail to include ANY of the new spring line on the web site, whether [...]
Obsolescence & Landfills
Monday, March 31st, 2008Back in my misspent youth, I worked for a major provider of health insurance and clinic/hospital care. One year, early in the Intarweb era, we offered a program in which instead of sending out the provider directory to all the renewing members in our government groups, we sent them a one-page business reply card that [...]
Sanitized Advertising Not For Your Protection
Wednesday, March 26th, 2008Some time back, when the big lawsuits were filed and won against Big Tobacco, ads about how bad smoking really is were supposed to get worse - messier, scarier, truer.
Years later, we now know that this didn’t happen. Whether it’s just squeamishness by creators of PSAs, influence by tobacco companies, or squeamishness by broadcasting companies, [...]
